Staying at the forefront of retail innovation means starting to think differently. Brands and retailers should start looking at the whole picture–how products look on the shelf, how the shelf looks to a customer, and how people will ultimately react to changes.
We call this the shelf-first approach.
Our research has shown that in 85% of shelf resets, there’s no category change or, even negative growth. 3D simulations of store environments, products and shelf sets allow teams to see concepts in the context of a real store–giving them a clear idea of how they will look, and allowing for virtual testing with real shoppers–so they can go to market with confidence. Here are 3 must-do’s for the best in shelf research.
Make it realistic
Creating visualizations of concepts in hyper-realistic 3D means that you don’t have to waste energy and resources on mock centers, and you can experiment with pricing, positioning and cannibalization early on.
Make data-backed decisions
A/B testing in a virtual space allows you to narrow down your concepts to just the best ones, and then test those against a control to learn what moves the needle–or what doesn’t.
Make it collaborative
Get rid of silos and leverage our 3D simulation software to give everyone an opportunity to make edits, give suggestions and get on the same page when it comes to making in-store changes.
Want to learn more? Schedule a demo!