Back to Knowledge Center Back to White Papers Posts Optimizing the Shopper Experience October 21, 2015 Fill 256 Created with Sketch. Fill 264 Created with Sketch. Group 233 Created with Sketch. Group 31 Created with Sketch. Virtual technology can help retailers and manufacturers adapt to changing market conditions and provide a competitive edge. Our report, below, explains why the changing retail landscape is primed for innovative virtual store solutions. Optimizing the Shopper Experience Download innovation omnichannel virtual testing