Move Beyond Understanding Ad Influence and Quantify Real World ROI
Traditional ad copy testing tells you how much consumers read, remember and respond to your ad…how it influences their opinion of your product…and even if it impacts their purchase behaviors.
But it stops short of answering the most critical question: what ROI will your ad deliver for your product?
In this whitepaper, written and presented by Chief Research Officer Rich Scamehorn and VP of Research Brendan Light, we showhow incorporating virtual store research into traditional ad copy testing can fill in that missing piece of critical information—your ad’s direct effect on actual sales.
We examine how virtual store research can deliver a new depth of insight in how, when and why an ad will—or won’t—get products into shopping carts.
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