virtual research

No store? No problem: Using Virtual Technology to Drive Your Category Strategies in Retail

To say the retail world is a bit unsettled is an understatement. Yet, both retailers and manufacturers must continue to forward and plan for what becomes of this new normal. The fact is, consumer shopping behavior has changed in the current environment, and your retail strategies today are going to impact category initiatives in the future. …

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The Case for Virtual Store Research

There is no shortage of innovative solutions in the retail space, because forward-thinking organizations understand that today’s processes require faster, more streamlined solutions than in year’s past. But understanding doesn’t always lead to implementation. How many are truly adopting those technologies into every day processes? The thing is, there’s always a learning curve when it …

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