shopper decision trees

Yes, You Can Easily Integrate Virtual Into Your Current Research Process

Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success in retail requires mobility and innovation. When it comes to gleaning shopper insights for new …

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Understanding Purchase Influences with Virtual Shopper Decision Trees

The Challenge A manufacturer client wanted to better understand purchase influences for their target shoppers in the hard-to-track convenience store channel, as well as intensify their focus on thought leadership. The Method The manufacturer had recently secured the Category Captaincy. They wanted to maintain their reputation as a thought leader by gaining deeper insights into …

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Virtual Shopper Decision Trees: Everything You Need to Know

For brands, constructing a consumer decision tree is a common practice, which can provide a deeper understanding how shoppers make choices at the shelf. The problem with most consumer decision tree methods is that they’re typically based solely on either attitudinal data—which is inherently unreliable for predicting what shoppers will actually do—or shopper panel data, …

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