Yup, it’s true. One manufacturer was able to: Accelerate speed to market Reduce cost of innovation Drive topline growth …all while avoiding $1 million in unnecessary costs. Here’s how they did it.
The Challenge A client, Manufacturer X, wanted to accelerate their speed to market, reduce cost of innovation, and drive topline growth based on their trade spend when it came to promotions. In this specific case, they were looking to introduce a display to aid category shopability and wanted to test “good” “better” and “best” display concepts. …
Maximize Investment in Promotional Marketing Displays Read More »
The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever. Questions like, “how does a national brand get on the shelf?” and “how can we …
The Retail Innovation Challenge: Change Agents & Virtual Reality‘s ROI Read More »