retail insights

So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.

   In today’s retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to improve customer experience and stay relevant, it’s important that the manufacturers behind the curtain adapt …

So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That. Read More »

Virtual Shopper Decision Trees: Everything You Need to Know

For brands, constructing a consumer decision tree is a common practice, which can provide a deeper understanding how shoppers make choices at the shelf. The problem with most consumer decision tree methods is that they’re typically based solely on either attitudinal data—which is inherently unreliable for predicting what shoppers will actually do—or shopper panel data, …

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Want to Increase Basket Size? Make it Easier to Find That First Product

It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and drive serendipitous discovery. This strategy might seem sound, but in a report by NRF, respondents reported …

Want to Increase Basket Size? Make it Easier to Find That First Product Read More »

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