innovation

Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”

In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At InContext, this is what has motivated us from the beginning—but a recent study by Accenture …

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The Retail Innovation Challenge: Change Agents & Virtual Reality‘s ROI

The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever. Questions like, “how does a national brand get on the shelf?” and “how can we …

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Optimizing the Shopper Experience

Virtual technology can help retailers and manufacturers adapt to changing market conditions and provide a competitive edge. Our report, below, explains why the changing retail landscape is primed for innovative virtual store solutions.

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