displays

Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual

Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better idea, but they come with ambiguity, as well as a hefty price tag. Luckily, there’s …

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Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior

The Challenge A retail and manufacturer were working together to learn how a new holiday-themed display could inspire additional purchases both in and out of the aisle. To understand the best approach to take, the retailer asked the manufacturer for detailed insights and heat maps of how shoppers move through and shop this aisle. They were …

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Maximize Investment in Promotional Marketing Displays

The Challenge A client, Manufacturer X, wanted to accelerate their speed to market, reduce cost of innovation, and drive topline growth based on their trade spend when it came to promotions. In this specific case, they were looking to introduce a display to aid category shopability and wanted to test “good” “better” and “best” display concepts. …

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