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How to Gain Trust When it Comes to Retailer Relationships

Despite the increasing trend of private labelconsumer products on the shelf, the influx of direct-to-consumer options, and thetensioncreated by price increases, retailers and brands still need each other. Whilethese trends may have certainly shaken up the traditional relationship model, peoplestill want to shop stores, and they want variety—which means brands andretailers will be most successful …

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Bridging the Data Divide: How Virtual Technology Unlocks Insights into the Future of Retailing

From purchase data, to web browsing patterns and social media posts, to mobile device locations, loyalty programs, search habits and email, there has been an unprecedented explosion of data that retailers and CPG companies can tap.2But if that plethora of data doesn’t translate into merchandising and marketing strategies that positively impact the shopper’s experience and …

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