Understanding Purchase Influences with Shopper Decision Trees
A client wanted to better understand purchase influences for their target shoppers in the hard-to-track convenience store channel, as well as intensify their focus on thought leadership.
Packaging Redesign Custom Research Study
A client wanted to redesign the packaging of one of their frozen food offerings in order to save money on materials. They wanted to make sure the new packaging concept would continue to maintain or increase sales for both the brand and category.
The Retail Innovation Challenge: Change Agents and Virtual Reality’s Retail ROI
How do you drive sustainability in the new norm? VR is sparking organizational change for retailers and manufacturers and evolving how they go to market.
Kellogg Boosts Sales, Bolsters Center Store With Virtual Reality Insights
The benefits of VR simulations prompted Kellogg's to deploy enterprise virtual reality software to boost sales, increase efficiencies and take greater advantage of market research insights.
ShopperMX™ HIVE Demo
This fully immersive VR solution allows retailers and brands to simulate shopping experiences and visualize new marketing and merchandising concepts in the context of a hyper-realistic virtual store.
ShopperMX™ Capabilities Overview
ShopperMX™ leverages virtual reality simulations to deliver an unsurpassed in-store perspective of new shelf, signage, display and store designs.
Infographic: Evolution of Category Leadership
Category management has experienced a transformational shift. Category leadership is a proactive way to increase sales and use available data to drastically change the way we market and sell.
Improve Your Merchandising Strategy with Virtual Reality
For organic baby food manufacturer Happy Family, consumer testing using VR provided the actionable insights that retail partners were seeking, delivered quickly and cost-effectively
The Global Leader in Enterprise Virtual Reality Solutions for Retail
See how our enterprise virtual reality platform, ShopperMX™ gives clients the tools to quickly develop new retail concepts, mitigate investment risk, and get to market faster
Virtual Store Test Validation
One industry accepted approach to validating the results produced through Virtual Store testing is to compare shares of “sales” that occur in the virtual environment to shares of sales that occur in real stores
Virtual Reality: An Integral Part of A Market Researcher's Toolkit
This webinar will cover some of the challenges survey researchers face, and provide an overview of some of the new tools readily available. Among the most exciting is research powered by virtual reality.
Accurate Data & Record Speed with ShopperMX™ Indicators: A Killer CatMan Combo
This webinar will explain how ShopperMX™ Indicators are helping clients make data-driven recommendations that improve ROI in less time than traditional testing.
ShopperMX™: Features Rundown - Walmart
ShopperMX™ provides you with the tools you need to drive your business forward. Check out the capabilities of ShopperMX™.
Off The Shelf, Into The Basket
Despite the ever-evolving retail landscape, the category review process hasn't changed in the past 30 years--which means the shopper experience, especially in the CPG space, is lagging behind.
360° Virtual Reality Shopping Tour
If you're not familiar with that term, or haven't yet seen how a 360-degree video works, you've come to the right place. Click below to check it out.
The Virtual Research Difference
Learn what key insights virtual research delivers that traditional methods consistently miss.
Take your Shopper Decision Trees to the next level
Watch InContext’s Liz Cox and Brendan Light explain the game-changing way Shopper Decision Trees powered by virtual reality can help you understand the attitudinal “whys” behind shopper decisions.
Improve the Category Review Process
Learn how both manufacturers and retailers are using virtual to improve processes, while saving time and money.
Going Beyond Purchase Intent
For decades, purchase intent has served as the primary way marketers make their in-store decisions. But “intent” is often unreliable—so how can we move beyond intent when it comes to items on the shelf?
By combining world class virtual simulations with creative video services, InContext helps you communicate new retail concepts with impact.
Bridging the Data Divide
Learn how data availability is impacting the retail and CPG industries, and how companies can leverage virtual technology to capture that data and valuable insights.
Optimizing the Shopper Experience
Virtual technology can help manufacturers and retailers adapt to evolving market conditions and provide a competitive edge.
Global Store Showcase
A short video highlighting the accuracy and likeness of our virtual retail stores from around the globe.
InContext Solutions' Newsletter
Read our monthly newsletter to keep up on industry trends and news within the retail and CPG space, receive tips for navigating the virtual shopping world and get thoughts from industry experts.
Sales Indicator - SKU Proliferation
Our client was having issues with a lack of space on the shelf, so they used a virtual Sales Indicator to help determine the optimal number of SKUs for the category.
Signage - Pharmacy Aisle
InContext helped a large pharmaceutical company determine which aisle signage would maximize over-the-counter sales within a specific drugstore.
Package Label Modification
Virtual helped a client develop and select a winning package to go to market.
Webinar: Disrupting the Status Quo with Virtual Technology
Watch our Webinar from the LEAD Marketing Conference. Our CCO discusses how clients are utilizing virtual technology and how it can immediately propel your business forward.
Frozen Foods Package Redesign
Client tested multiple redesigns after learning a simple package change could save the company upwards of $40 million.
The 6 I's of Virtual
Learn more about the 6 I's that define the value that virtual store simulations and virtual research can provide.
Beverage Branding & Package Change
Virtual research helped determine the most effective roll-out of a package and branding change.
Line Extension Planogram Arrangement
Client used virtual research to test different planogram arrangements prior to launching a new line extension.
Snacks Category Product Launch
Research uncovered strong evidence that the new product could help grow the category.
Price Points on Shopped Shelves
Virtual research helped determine best price discount when shelf is messy and out-of-stock.
Meat Case Assortment
InContext discovered that increasing amount of product facings led to an increase in sales for whole category.
Advertising Copy Testing
A brand team used virtual to determine the impact an ad could have on sales.
Seasonal Themed Displays and Fixtures
Virtual research determined how shoppers behaved in store with the addition of seasonal displays and fixtures.
Personal Care Planogram Rearrangment
Virtual helped the client understand execution challenges with moving towards needs-based merchandising.
Cough Drops Product Launch
InContext virtual research uncovered the risks associated with launching a new product in the already crowded cough drops category.
ShopperMX™: Retail Activation
With ShopperMX™, the client eliminated risk and sped up timing of their new product launch.
ShopperMX™: New Item Activation
Using ShopperMX™, the client created impactful, visually stunning 3D movies to help with activation and compliance.
ShopperMX™: Field Communications Strategy
Using ShopperMX™, the client updated their ineffective and outdated field activation process.
ShopperMX™: Shelf Optimization
Leveraging ShopperMX™ Indicators, a manufacturer and retailer successfully collaborated on driving shoppers to a targeted category.
Ideate in ShopperMX™
Virtual reality makes It easy to ideate new retail concepts. You can see what products, displays, signs and planograms look like in the context of a store.
Faster, Smarter, More Profitable
Learn how you can leverage virtual store simulations to start making faster, smarter and more profitable business decisions.
The Importance of Shelf Placement
In this whitepaper, InContext Solutions reveals whether the power of eye-level placement is fact or fiction.
Ad Copy Testing and Virtual Research
This whitepaper examines how virtual store research can deliver a new depth of insight in how, when and why an ad will, or won’t get products into shopping carts.
See how ShopperMX™ is changing the ways companies ideate, evaluate, and activate concepts in the market.
ShopperMX™: Features Rundown - Office Supply
A more detailed look into the features of ShopperMX™ showcase the tools you need to drive your business forward.
Virtual Research Overview
See a comprehensive overview of our Research capabilities presented by Chief Research Officer, Rich Scamehorn.
Virtual Shopping Demo
This video shows the shopping experience of an InContext Solutions survey taker during a research study.
Virtual Store Showcase
A quick 60-second video highlighting the likeness and accuracy of our virtual store environments.
Effective Storytelling with 3D Simulations
See how custom movies can help retailers and manufactures share new concepts and increase compliance in the market.