What is the most important element driving shoppers to pick up an item in store? Is it shelf placement? Something else? A combination of factors?

In this whitepaper, InContext Solutions reveals whether the power of eye-level placement is fact or fiction.

For years, eye-level shelf placement has been the prized position for brand owners. The prevailing belief has been that eye-level placement is the ultimate sales driver in shelf displays—and anything else is a compromise.

But is eye-level placement truly the one key success factor? InContext settles the question once and for all with new research that reveals exactly how shelf placement impacts purchase decisions.

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