This article was originally published in Progressive Grocer.
...While Walmart is using VR for the purpose of better training employees – and doing so in an equal manner, regardless of role – the technology can provide myriad other benefits to grocers, some of which can help such current dilemmas as fading center store sales, Bob Mariano, former Dominick's and Roundy's CEO, as well as former board member of Chicago-based VR provider InContext Solutions, told Progressive Grocer a year ago. And while arguably its biggest barrier to adoption is its costliness, the technology's ability to assist in category management, planogram improvement and shopper intelligence could actually make it pay for itself in the long run.
At the time, however, Mariano argued that to move into the future and see VR’s potential, food retailers must simply "put their foot in the water and try it."
Read the entire article at Progressive Grocer.