This article was originally published in Refrigerated & Frozen Foods
InContext Solutions, Chicago, launched its second-generation, decision-support platform called ShopperMX.
ShopperMX simulates in-store shopping experiences within a virtual store environment, tests with real shoppers and activates with their retail partners or stores. The ShopperMXplatform supports use cases such as packaging design, micro and macro space planning, trade promotions, display and signage fixtures and more.
Plus, the updated ShopperMX platform includes a new back-end infrastructure for increased scalability, an improved user interface for greater design and user functionality and new capabilities to enhance collaboration and accelerate innovation.
A rebuilt technical infrastructure provides the necessary requirements to enhance content management, international accessibility, third-party data system integration, security, capabilities for specialty retail customers and support for continued advancements in hardware.