This article was originally published on Retail Dive.
There's a missing link in the planning process for brick-and-mortar stores that One Door says its updated cloud merchandising solution fills. Planogram Connector fills a digital void between retail personnel working on legacy software on visual display diagrams and executing the placement of products on store shelves in a way that maximizes sales.
In another new approach to merchandising, Walgreens, working together with Coca-Cola, tested the use of virtual reality to help visualize and evaluate shelf sets, reported CPGmatters. The companies used a technology from InContext Solutions for the reset testing. "Working with InContext, we made sure that the changes we made were what the customers wanted," Emily Miller, Walgreens' senior category manager, told the publication.
Read more at Retail Dive.