InContext Solutions Names David Rich as Executive Chairman

Posted by Patrick Niersbach on September 6, 2017

Analytics expert joins InContext’s board to advance development of virtual reality solutions for retail

CHICAGO – September 6, 2017 InContext Solutions, a global leader in virtual reality (VR) solutions for retailers and manufacturers, today named David Rich, who pioneered the use of predictive analytics at Accenture and Microsoft’s Revolution Analytics, as Executive Chairman. Rich, who is also an InContext investor, will play a key role in expanding the company's reach, and furthering the strategic vision to revolutionize the shopper experience through VR and big data. 

Rich is Chairman and CEO of DBR & Associates, an independent consulting and advisory firm, where he focuses on topics including "Big Data/Analytics", “Big Marketing” and "Digital/Business Transformation". Prior to forming DBR & Associates, Rich successfully grew Revolution Analytics, the global leader in predictive analytics tools, where he served as Executive Chairman (and CEO) and was an investor. In 2015, Revolution Analytics was acquired by Microsoft and integrated into their Cortana Intelligence Suite. Additionally, Rich brings a robust background of global industry experience, having successfully run several services businesses during his 28-year tenure at Accenture. 

“David’s expertise and knowledge of analytics and business strategy will help drive our mission to create more impactful, relevant shopping experiences for consumers—ultimately increasing sales and profitability for the retailers and brands that use our VR technology,” said Mark Hardy, CEO of InContext Solutions. “We are excited to have him on board and look forward to working together.” 

“It’s an exciting time for digital disruption in the retail industry,” said Rich. “As emerging technologies like VR and predictive analytics start redefining the customer experience more and more, I like that InContext has a head start. I’m eager to help this company continue to build and develop impactful solutions for the world’s most innovative retailers and brands." 

To learn more about InContext Solutions, visit 

About InContext Solutions

InContext Solutions is the global leader in enterprise VR retail solutions, allowing manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate new concepts within a VR store environment. InContext’s ShopperMX™ platform delivers substantial cost savings and reduces capital expenditures by allowing clients to evaluate ideas in the VR store environment—as opposed to a physical store—while reducing competitive visibility. For more information on InContext Solutions, visit

Patrick Niersbach

Pat is the Senior Director of Marketing at InContext Solutions.

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