InContext Solutions Affirms Commitment to Retail Innovation with Implementation of Microsoft Azure

Posted by Gina Joseph on November 16, 2018

InContext Solutions’ mixed reality platform for retail, ShopperMX™, now powered by Microsoft Azure

CHICAGO – November 16, 2018InContext Solutions, a global leader in mixed reality solutions for retailers and CPG manufacturers, today announces it is using Microsoft Azure to provide retailers and brands with high-quality and fast rendering capabilities through its cloud-based mixed reality software, ShopperMX™. 

Microsoft data centers across the globe provide cloud GPU (Graphic Processing Unit) technology that enables high-quality, high-speed rendering and processing of 3D graphics. Because Microsoft’s cloud technology is highly accessible, InContext Solutions can provide consistent rendering experiences to its customers, regardless of their location or the hardware they use. 

“Our decision to use Microsoft Azure was a necessary step in our commitment to providing the best technology solutions possible for our global retail and brand customers,” said Tracey Wiedmeyer, CTO of InContext Solutions. “We chose Microsoft because of the company’s track record and commitment to growing its data center footprint and speed of integrating technologies into its cloud.” 

Forward-thinking retailers and brands use ShopperMX to build, visualize, and test in-store concepts within hyper-realistic virtual and augmented retail simulations anywhere in the world. Whether through a desktop, VR headset, HoloLens or mobile augmented reality experiences, ShopperMX enables seamless enterprise collaboration, faster concept ideation and more cost-effective go-to-market strategies, ultimately leading to a better shopping experience for consumers. 

“We’re pleased to see InContext Solutions choose Microsoft Azure to power ShopperMX,” said Greg Jones, Director of Business Strategy WW Retail at Microsoft Corp. “Azure, combined with InContext Solutions, will support forward-thinking strategies and innovation for our mutual global retail and CPG customers.” 

To learn more about InContext Solutions, visit

About InContext Solutions

InContext Solutions is the global leader in enterprise mixed reality solutions for retail innovation and shopper engagement. Retailers and brands including Kellogg’s, Walgreens and Anheuser-Busch leverage InContext’s mixed reality and decision-support platform, ShopperMX™, as a faster, more cost-effective solution to test and bring new concepts to market. For more information on InContext Solutions, visit

Media Contact: Erica Zazo,, 248-760-7773

Gina Joseph

Gina is the Senior Manager of Content Marketing at InContext Solutions

Media Contact

Gina Joseph
Senior Manager, Content Marketing


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