This article was originally published by CB Insights.
AR/VR: This category is home to startups that use augmented reality and virtual reality to aid retailers.
This includes startups like InContext Solutions ($46.1M), which helps retailers plan out their stores through virtual simulations. Another example, Marxent Labs ($13.8M), mentioned above, helps retailers sell products via in-store VR headsets that help customer’s better visualize items like furniture in their own homes.
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