Resources Case Studies Blog White Papers Webinars News Videos One Brand’s Evolution into Enterprise Virtual Adoption One Brand’s Evolution into Enterprise Virtual Adoption Successful Brand Extension Placement Successful Brand Extension Placement New Product Launch Success New Product Launch Success Improving Performance of a Field Sales Organization Improving Performance of a Field Sales Organization Switching Study to Prevent De-listing Switching Study to Prevent De-listing Testing the Impact of Promotional Price Points Testing the Impact of Promotional Price Points Understanding Purchase Influences with Virtual Shopper Decision Trees Understanding Purchase Influences with Virtual Shopper Decision Trees Packaging Redesign Custom Study Packaging Redesign Custom Study Cross-Category Purchase Improvement Cross-Category Purchase Improvement Identifying Optimal Shelf Arrangement Identifying Optimal Shelf Arrangement Seamless Retailer & Brand Collaboration Seamless Retailer & Brand Collaboration Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior Optimizing a Category Layout Optimizing a Category Layout Retailer Looks to Reduce Cost, Labor, and Risk with Resets Retailer Looks to Reduce Cost, Labor, and Risk with Resets Virtual A/B Test Yields Dramatic Category Improvement Virtual A/B Test Yields Dramatic Category Improvement Manufacturer Virtually Tests and Validates Assortment Changes Manufacturer Virtually Tests and Validates Assortment Changes Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales Market Share Correlation Market Share Correlation Maximize Investment in Promotional Marketing Displays Maximize Investment in Promotional Marketing Displays Load More The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive How to Solve for These 3 Universal Drawbacks to Online Grocery How to Solve for These 3 Universal Drawbacks to Online Grocery 7 Examples of Sustainability in CPG (plus one you might not have considered) 7 Examples of Sustainability in CPG (plus one you might not have considered) Join Us in the Fight Against Hunger This Holiday Season! Join Us in the Fight Against Hunger This Holiday Season! 4 Smart Ways to Use VR for Retail Planning Today 4 Smart Ways to Use VR for Retail Planning Today Now is the Time for Brands to Push the Envelope Now is the Time for Brands to Push the Envelope The Great Retail Acceleration Has Arrived The Great Retail Acceleration Has Arrived Is it Time to Reevaluate Your Brands’ Purpose? Is it Time to Reevaluate Your Brands’ Purpose? Who Uses Virtual Retail Software? Who Uses Virtual Retail Software? Faster to Decision with Virtual Retail Solutions Faster to Decision with Virtual Retail Solutions Is Your Product Worth the In-Store Trip? Is Your Product Worth the In-Store Trip? Don’t Skip This Step When Launching a New Product Don’t Skip This Step When Launching a New Product What 2020 Taught Us About Visual Merchandising What 2020 Taught Us About Visual Merchandising Cost Savings 101: How a Virtual Retail Strategy Will Save You Money Cost Savings 101: How a Virtual Retail Strategy Will Save You Money Top 5 Ways Virtual Will Help You Gain Retailer Buy-in Top 5 Ways Virtual Will Help You Gain Retailer Buy-in You Probably Need to Rethink Your Current Market Structures You Probably Need to Rethink Your Current Market Structures Launching a VR Retail Program Isn’t Nearly as Hard as You Think Launching a VR Retail Program Isn’t Nearly as Hard as You Think The Next Big Brand: Private Label The Next Big Brand: Private Label Retailers are Turning to Virtual to Help Solve Their Changing Needs Retailers are Turning to Virtual to Help Solve Their Changing Needs Today in Retail: The Unanticipated Boom of eCommerce Today in Retail: The Unanticipated Boom of eCommerce INFOGRAPHIC: Changing Shopper Behavior INFOGRAPHIC: Changing Shopper Behavior Virtual Shopper Research: Headset Not Required Virtual Shopper Research: Headset Not Required ShopperMX Platform ShopperMX Platform 5 Important Steps to Help Future-Proof Your Shelf 5 Important Steps to Help Future-Proof Your Shelf How to Conduct a Virtual Category Line Review How to Conduct a Virtual Category Line Review A New Normal and Retail’s Inevitable Move to Virtual A New Normal and Retail’s Inevitable Move to Virtual Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate Top 5 Digital Transformation Trends in Retail for 2020 Top 5 Digital Transformation Trends in Retail for 2020 Are You Still Relying on the Same Old Approaches to In-Store Marketing? Are You Still Relying on the Same Old Approaches to In-Store Marketing? Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging. Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging. 4 Retail Trends That Will Stick Around in 2020…and Beyond 4 Retail Trends That Will Stick Around in 2020…and Beyond Retail’s Digital Disruption and the Challenge to Innovate Retail’s Digital Disruption and the Challenge to Innovate CPG Has its Eye on Cannabis—Are You Prepared? CPG Has its Eye on Cannabis—Are You Prepared? Retail Innovation, and the Benefits of the Virtual “Test Drive” Retail Innovation, and the Benefits of the Virtual “Test Drive” 2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology 2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap” Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap” Top 5 Virtual Tests for Displays & Secondary Placements Top 5 Virtual Tests for Displays & Secondary Placements Takeaways from Our Virtual Road Show in Bentonville Takeaways from Our Virtual Road Show in Bentonville Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast AI and the Rise of Agile Merchandising AI and the Rise of Agile Merchandising Top 5 POG-Related Virtual Tests {That Should Be Part of Every Learning Plan} Top 5 POG-Related Virtual Tests {That Should Be Part of Every Learning Plan} Breaking Down the Steps to Creating Ongoing Category Improvement Breaking Down the Steps to Creating Ongoing Category Improvement So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That. So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That. The Best Way to Conduct In-Store Research? Let’s Compare. The Best Way to Conduct In-Store Research? Let’s Compare. 3 Big Ways AI is Transforming Retail Management 3 Big Ways AI is Transforming Retail Management Observational Shopper Research is Better in 3D Observational Shopper Research is Better in 3D Why In-Store Planning is Similar to… Flying a Plane? Why In-Store Planning is Similar to… Flying a Plane? It’s in the Data: Brands & Retailers Can Be Confident in VR It’s in the Data: Brands & Retailers Can Be Confident in VR Yes, You Can Easily Integrate Virtual Into Your Current Research Process Yes, You Can Easily Integrate Virtual Into Your Current Research Process 4 Common Myths That Influence In-Store Planning 4 Common Myths That Influence In-Store Planning The Case for Virtual Store Research The Case for Virtual Store Research 3 Key Steps to Effective Shelf Placement 3 Key Steps to Effective Shelf Placement These Top 5 Retail “Trends” Are Becoming Retail Mainstays These Top 5 Retail “Trends” Are Becoming Retail Mainstays Here’s Why Category Managers are Turning to VR Technology Here’s Why Category Managers are Turning to VR Technology Want to Save $1 Million Dollars in Retail Costs? Consider VR. Want to Save $1 Million Dollars in Retail Costs? Consider VR. How to Gain Trust When it Comes to Retailer Relationships How to Gain Trust When it Comes to Retailer Relationships 3 Musts for a Shelf-First Approach to Retail Merchandising 3 Musts for a Shelf-First Approach to Retail Merchandising In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be A Decade of Retail Innovation: InContext Turns 10! A Decade of Retail Innovation: InContext Turns 10! How to Compete in a Revived Frozen Food Aisle How to Compete in a Revived Frozen Food Aisle We Launched the Next-Generation Platform for Retail Planning: Here’s Why it Matters to You We Launched the Next-Generation Platform for Retail Planning: Here’s Why it Matters to You 3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2 3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2 ShopperMX™: More Than Just Planogram Software ShopperMX™: More Than Just Planogram Software Want to Increase Basket Size? Make it Easier to Find That First Product Want to Increase Basket Size? Make it Easier to Find That First Product The Fight for Shelf Space: Category Captains and Their Changing Role The Fight for Shelf Space: Category Captains and Their Changing Role 8 Significant Lessons Learned From Testing With Virtual Reality 8 Significant Lessons Learned From Testing With Virtual Reality Load More The Next Natural Step in Online Retail: V-Commerce The Next Natural Step in Online Retail: V-Commerce The COVID-19 Impact on Shopper Insights The COVID-19 Impact on Shopper Insights 6 Ways You Can Leverage Virtual Now for Retail Planning 6 Ways You Can Leverage Virtual Now for Retail Planning Best Practices in Virtual Shopper Research Best Practices in Virtual Shopper Research Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual Going Beyond Purchase Intent with Virtual Going Beyond Purchase Intent with Virtual
One Brand’s Evolution into Enterprise Virtual Adoption One Brand’s Evolution into Enterprise Virtual Adoption
Improving Performance of a Field Sales Organization Improving Performance of a Field Sales Organization
Understanding Purchase Influences with Virtual Shopper Decision Trees Understanding Purchase Influences with Virtual Shopper Decision Trees
Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior
Retailer Looks to Reduce Cost, Labor, and Risk with Resets Retailer Looks to Reduce Cost, Labor, and Risk with Resets
Virtual A/B Test Yields Dramatic Category Improvement Virtual A/B Test Yields Dramatic Category Improvement
Manufacturer Virtually Tests and Validates Assortment Changes Manufacturer Virtually Tests and Validates Assortment Changes
Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings
Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales
Maximize Investment in Promotional Marketing Displays Maximize Investment in Promotional Marketing Displays
The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive
How to Solve for These 3 Universal Drawbacks to Online Grocery How to Solve for These 3 Universal Drawbacks to Online Grocery
7 Examples of Sustainability in CPG (plus one you might not have considered) 7 Examples of Sustainability in CPG (plus one you might not have considered)
Join Us in the Fight Against Hunger This Holiday Season! Join Us in the Fight Against Hunger This Holiday Season!
Cost Savings 101: How a Virtual Retail Strategy Will Save You Money Cost Savings 101: How a Virtual Retail Strategy Will Save You Money
Top 5 Ways Virtual Will Help You Gain Retailer Buy-in Top 5 Ways Virtual Will Help You Gain Retailer Buy-in
You Probably Need to Rethink Your Current Market Structures You Probably Need to Rethink Your Current Market Structures
Launching a VR Retail Program Isn’t Nearly as Hard as You Think Launching a VR Retail Program Isn’t Nearly as Hard as You Think
Retailers are Turning to Virtual to Help Solve Their Changing Needs Retailers are Turning to Virtual to Help Solve Their Changing Needs
Today in Retail: The Unanticipated Boom of eCommerce Today in Retail: The Unanticipated Boom of eCommerce
A New Normal and Retail’s Inevitable Move to Virtual A New Normal and Retail’s Inevitable Move to Virtual
Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate
Top 5 Digital Transformation Trends in Retail for 2020 Top 5 Digital Transformation Trends in Retail for 2020
Are You Still Relying on the Same Old Approaches to In-Store Marketing? Are You Still Relying on the Same Old Approaches to In-Store Marketing?
Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging. Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging.
4 Retail Trends That Will Stick Around in 2020…and Beyond 4 Retail Trends That Will Stick Around in 2020…and Beyond
Retail’s Digital Disruption and the Challenge to Innovate Retail’s Digital Disruption and the Challenge to Innovate
Retail Innovation, and the Benefits of the Virtual “Test Drive” Retail Innovation, and the Benefits of the Virtual “Test Drive”
2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology 2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology
Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap” Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”
Top 5 Virtual Tests for Displays & Secondary Placements Top 5 Virtual Tests for Displays & Secondary Placements
Takeaways from Our Virtual Road Show in Bentonville Takeaways from Our Virtual Road Show in Bentonville
Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast
Top 5 POG-Related Virtual Tests {That Should Be Part of Every Learning Plan} Top 5 POG-Related Virtual Tests {That Should Be Part of Every Learning Plan}
Breaking Down the Steps to Creating Ongoing Category Improvement Breaking Down the Steps to Creating Ongoing Category Improvement
So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That. So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.
The Best Way to Conduct In-Store Research? Let’s Compare. The Best Way to Conduct In-Store Research? Let’s Compare.
Why In-Store Planning is Similar to… Flying a Plane? Why In-Store Planning is Similar to… Flying a Plane?
It’s in the Data: Brands & Retailers Can Be Confident in VR It’s in the Data: Brands & Retailers Can Be Confident in VR
Yes, You Can Easily Integrate Virtual Into Your Current Research Process Yes, You Can Easily Integrate Virtual Into Your Current Research Process
These Top 5 Retail “Trends” Are Becoming Retail Mainstays These Top 5 Retail “Trends” Are Becoming Retail Mainstays
Here’s Why Category Managers are Turning to VR Technology Here’s Why Category Managers are Turning to VR Technology
Want to Save $1 Million Dollars in Retail Costs? Consider VR. Want to Save $1 Million Dollars in Retail Costs? Consider VR.
How to Gain Trust When it Comes to Retailer Relationships How to Gain Trust When it Comes to Retailer Relationships
3 Musts for a Shelf-First Approach to Retail Merchandising 3 Musts for a Shelf-First Approach to Retail Merchandising
In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be
A Decade of Retail Innovation: InContext Turns 10! A Decade of Retail Innovation: InContext Turns 10!
We Launched the Next-Generation Platform for Retail Planning: Here’s Why it Matters to You We Launched the Next-Generation Platform for Retail Planning: Here’s Why it Matters to You
3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2 3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2
Want to Increase Basket Size? Make it Easier to Find That First Product Want to Increase Basket Size? Make it Easier to Find That First Product
The Fight for Shelf Space: Category Captains and Their Changing Role The Fight for Shelf Space: Category Captains and Their Changing Role
8 Significant Lessons Learned From Testing With Virtual Reality 8 Significant Lessons Learned From Testing With Virtual Reality
The Next Natural Step in Online Retail: V-Commerce The Next Natural Step in Online Retail: V-Commerce
6 Ways You Can Leverage Virtual Now for Retail Planning 6 Ways You Can Leverage Virtual Now for Retail Planning
Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual
