Resources Case Studies Blog White Papers Webinars News Videos Increase Category Sales with Virtual Signage Testing Increase Category Sales with Virtual Signage Testing One Brand’s Evolution into Enterprise Virtual Adoption One Brand’s Evolution into Enterprise Virtual Adoption Successful Brand Extension Placement Successful Brand Extension Placement New Product Launch Success New Product Launch Success Improving Performance of a Field Sales Organization Improving Performance of a Field Sales Organization Switching Study to Prevent De-listing Switching Study to Prevent De-listing Testing the Impact of Promotional Price Points Testing the Impact of Promotional Price Points Understanding Purchase Influences with Virtual Shopper Decision Trees Understanding Purchase Influences with Virtual Shopper Decision Trees Packaging Redesign Custom Study Packaging Redesign Custom Study Cross-Category Purchase Improvement Cross-Category Purchase Improvement Identifying Optimal Shelf Arrangement Identifying Optimal Shelf Arrangement Seamless Retailer & Brand Collaboration Seamless Retailer & Brand Collaboration Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior Optimizing a Category Layout Optimizing a Category Layout Retailer Looks to Reduce Cost, Labor, and Risk with Resets Retailer Looks to Reduce Cost, Labor, and Risk with Resets Virtual A/B Test Yields Dramatic Category Improvement Virtual A/B Test Yields Dramatic Category Improvement Manufacturer Virtually Tests and Validates Assortment Changes Manufacturer Virtually Tests and Validates Assortment Changes Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales Market Share Correlation Market Share Correlation Maximize Investment in Promotional Marketing Displays Maximize Investment in Promotional Marketing Displays Load More 3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual) 3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual) Virtual Collaboration Centers: “Changing the Math” of Workplace Meetings Virtual Collaboration Centers: “Changing the Math” of Workplace Meetings 3 Ways to Apply VR for Sustainable Retail Planning 3 Ways to Apply VR for Sustainable Retail Planning Retail in the Metaverse: Are shoppers ready? Retail in the Metaverse: Are shoppers ready? The 6 Essential KPI Retail Metrics to Track and Optimize The 6 Essential KPI Retail Metrics to Track and Optimize Is Your Planogram’s Retail Research Approach Flawed? Is Your Planogram’s Retail Research Approach Flawed? Everything You Need to Know About Digital Twin Technology Everything You Need to Know About Digital Twin Technology How Will Metaverse Shopping Change Consumer Behavior? How Will Metaverse Shopping Change Consumer Behavior? What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models The Biggest Shopper Behavior Trends to Look for in 2022 The Biggest Shopper Behavior Trends to Look for in 2022 The Impact of Findability on Retail Sales The Impact of Findability on Retail Sales Assortment Optimization: How to Cut Costs with VR Simulations Assortment Optimization: How to Cut Costs with VR Simulations Can We Really Solve Retail Labor Shortage Challenges with VR? Can We Really Solve Retail Labor Shortage Challenges with VR? Does Your Shelf Space Strategy Unintentionally Minimize Profits? Does Your Shelf Space Strategy Unintentionally Minimize Profits? What VR Simulations Can Teach Us About the Shopper Journey What VR Simulations Can Teach Us About the Shopper Journey How CPGs Maximize Profits Using Virtual Reality in Retail How CPGs Maximize Profits Using Virtual Reality in Retail Virtual Shopper Research: Headset Not Required Virtual Shopper Research: Headset Not Required How Simulated Test Marketing Can Help You Go to Market Faster How Simulated Test Marketing Can Help You Go to Market Faster The Role of the Digital Twin in Driving Retail Growth The Role of the Digital Twin in Driving Retail Growth Only with Virtual: 4 Smart Ways to Sell Your Retail Story Only with Virtual: 4 Smart Ways to Sell Your Retail Story Private Label Principle: SKU Rationalization Private Label Principle: SKU Rationalization Private Label Principle: Private Label Can Lead the Aisle Private Label Principle: Private Label Can Lead the Aisle Private Label Principle: Eye Level & Arm Level Private Label Principle: Eye Level & Arm Level Private Label Principle: Brand Blocking Private Label Principle: Brand Blocking 3 Steps to Launching a Killer Brand Packaging Design 3 Steps to Launching a Killer Brand Packaging Design The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive How to Solve for These 3 Universal Drawbacks to Online Grocery How to Solve for These 3 Universal Drawbacks to Online Grocery 7 Examples of Sustainability in CPG (plus one you might not have considered) 7 Examples of Sustainability in CPG (plus one you might not have considered) Join Us in the Fight Against Hunger This Holiday Season! Join Us in the Fight Against Hunger This Holiday Season! 4 Smart Ways to Use VR for Retail Planning Today 4 Smart Ways to Use VR for Retail Planning Today Now is the Time for Brands to Push the Envelope Now is the Time for Brands to Push the Envelope The Great Retail Acceleration Has Arrived The Great Retail Acceleration Has Arrived Is it Time to Reevaluate Your Brands’ Purpose? Is it Time to Reevaluate Your Brands’ Purpose? Who Uses Virtual Retail Software? Who Uses Virtual Retail Software? Faster to Decision with Virtual Retail Solutions Faster to Decision with Virtual Retail Solutions Is Your Product Worth the In-Store Trip? Is Your Product Worth the In-Store Trip? Don’t Skip This Step When Launching a New Product Don’t Skip This Step When Launching a New Product What 2020 Taught Us About Visual Merchandising What 2020 Taught Us About Visual Merchandising Cost Savings 101: How a Virtual Retail Strategy Will Save You Money Cost Savings 101: How a Virtual Retail Strategy Will Save You Money Top 5 Ways Virtual Will Help You Gain Retailer Buy-in Top 5 Ways Virtual Will Help You Gain Retailer Buy-in You Probably Need to Rethink Your Current Market Structures You Probably Need to Rethink Your Current Market Structures Launching a VR Retail Program Isn’t Nearly as Hard as You Think Launching a VR Retail Program Isn’t Nearly as Hard as You Think The Next Big Brand: Private Label The Next Big Brand: Private Label Retailers are Turning to Virtual to Help Solve Their Changing Needs Retailers are Turning to Virtual to Help Solve Their Changing Needs Today in Retail: The Unanticipated Boom of eCommerce Today in Retail: The Unanticipated Boom of eCommerce INFOGRAPHIC: Changing Shopper Behavior INFOGRAPHIC: Changing Shopper Behavior ShopperMX Platform ShopperMX Platform 5 Important Steps to Help Future-Proof Your Shelf 5 Important Steps to Help Future-Proof Your Shelf How to Conduct a Virtual Category Line Review How to Conduct a Virtual Category Line Review A New Normal and Retail’s Inevitable Move to Virtual A New Normal and Retail’s Inevitable Move to Virtual Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate Top 5 Digital Transformation Trends in Retail for 2020 Top 5 Digital Transformation Trends in Retail for 2020 Are You Still Relying on the Same Old Approaches to In-Store Marketing? Are You Still Relying on the Same Old Approaches to In-Store Marketing? Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging. Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging. 4 Retail Trends That Will Stick Around in 2020…and Beyond 4 Retail Trends That Will Stick Around in 2020…and Beyond Retail’s Digital Disruption and the Challenge to Innovate Retail’s Digital Disruption and the Challenge to Innovate CPG Has its Eye on Cannabis—Are You Prepared? CPG Has its Eye on Cannabis—Are You Prepared? Retail Innovation, and the Benefits of the Virtual “Test Drive” Retail Innovation, and the Benefits of the Virtual “Test Drive” 2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology 2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap” Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap” Top 5 Virtual Tests for Displays & Secondary Placements Top 5 Virtual Tests for Displays & Secondary Placements Takeaways from Our Virtual Road Show in Bentonville Takeaways from Our Virtual Road Show in Bentonville Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast AI and the Rise of Agile Merchandising AI and the Rise of Agile Merchandising Top 5 POG-Related Virtual Tests {That Should Be Part of Every Learning Plan} Top 5 POG-Related Virtual Tests {That Should Be Part of Every Learning Plan} Breaking Down the Steps to Creating Ongoing Category Improvement Breaking Down the Steps to Creating Ongoing Category Improvement So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That. So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That. The Best Way to Conduct In-Store Research? Let’s Compare. The Best Way to Conduct In-Store Research? Let’s Compare.
Increase Category Sales with Virtual Signage Testing Increase Category Sales with Virtual Signage Testing
One Brand’s Evolution into Enterprise Virtual Adoption One Brand’s Evolution into Enterprise Virtual Adoption
Improving Performance of a Field Sales Organization Improving Performance of a Field Sales Organization
Understanding Purchase Influences with Virtual Shopper Decision Trees Understanding Purchase Influences with Virtual Shopper Decision Trees
Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior
Retailer Looks to Reduce Cost, Labor, and Risk with Resets Retailer Looks to Reduce Cost, Labor, and Risk with Resets
Virtual A/B Test Yields Dramatic Category Improvement Virtual A/B Test Yields Dramatic Category Improvement
Manufacturer Virtually Tests and Validates Assortment Changes Manufacturer Virtually Tests and Validates Assortment Changes
Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings
Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales
Maximize Investment in Promotional Marketing Displays Maximize Investment in Promotional Marketing Displays
3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual) 3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual)
Virtual Collaboration Centers: “Changing the Math” of Workplace Meetings Virtual Collaboration Centers: “Changing the Math” of Workplace Meetings
3 Ways to Apply VR for Sustainable Retail Planning 3 Ways to Apply VR for Sustainable Retail Planning
The 6 Essential KPI Retail Metrics to Track and Optimize The 6 Essential KPI Retail Metrics to Track and Optimize
Is Your Planogram’s Retail Research Approach Flawed? Is Your Planogram’s Retail Research Approach Flawed?
Everything You Need to Know About Digital Twin Technology Everything You Need to Know About Digital Twin Technology
How Will Metaverse Shopping Change Consumer Behavior? How Will Metaverse Shopping Change Consumer Behavior?
What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models
The Biggest Shopper Behavior Trends to Look for in 2022 The Biggest Shopper Behavior Trends to Look for in 2022
Assortment Optimization: How to Cut Costs with VR Simulations Assortment Optimization: How to Cut Costs with VR Simulations
Can We Really Solve Retail Labor Shortage Challenges with VR? Can We Really Solve Retail Labor Shortage Challenges with VR?
Does Your Shelf Space Strategy Unintentionally Minimize Profits? Does Your Shelf Space Strategy Unintentionally Minimize Profits?
What VR Simulations Can Teach Us About the Shopper Journey What VR Simulations Can Teach Us About the Shopper Journey
How CPGs Maximize Profits Using Virtual Reality in Retail How CPGs Maximize Profits Using Virtual Reality in Retail
How Simulated Test Marketing Can Help You Go to Market Faster How Simulated Test Marketing Can Help You Go to Market Faster
The Role of the Digital Twin in Driving Retail Growth The Role of the Digital Twin in Driving Retail Growth
Only with Virtual: 4 Smart Ways to Sell Your Retail Story Only with Virtual: 4 Smart Ways to Sell Your Retail Story
Private Label Principle: Private Label Can Lead the Aisle Private Label Principle: Private Label Can Lead the Aisle
3 Steps to Launching a Killer Brand Packaging Design 3 Steps to Launching a Killer Brand Packaging Design
The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive
How to Solve for These 3 Universal Drawbacks to Online Grocery How to Solve for These 3 Universal Drawbacks to Online Grocery
7 Examples of Sustainability in CPG (plus one you might not have considered) 7 Examples of Sustainability in CPG (plus one you might not have considered)
Join Us in the Fight Against Hunger This Holiday Season! Join Us in the Fight Against Hunger This Holiday Season!
Cost Savings 101: How a Virtual Retail Strategy Will Save You Money Cost Savings 101: How a Virtual Retail Strategy Will Save You Money
Top 5 Ways Virtual Will Help You Gain Retailer Buy-in Top 5 Ways Virtual Will Help You Gain Retailer Buy-in
You Probably Need to Rethink Your Current Market Structures You Probably Need to Rethink Your Current Market Structures
Launching a VR Retail Program Isn’t Nearly as Hard as You Think Launching a VR Retail Program Isn’t Nearly as Hard as You Think
Retailers are Turning to Virtual to Help Solve Their Changing Needs Retailers are Turning to Virtual to Help Solve Their Changing Needs
Today in Retail: The Unanticipated Boom of eCommerce Today in Retail: The Unanticipated Boom of eCommerce
A New Normal and Retail’s Inevitable Move to Virtual A New Normal and Retail’s Inevitable Move to Virtual
Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate
Top 5 Digital Transformation Trends in Retail for 2020 Top 5 Digital Transformation Trends in Retail for 2020
Are You Still Relying on the Same Old Approaches to In-Store Marketing? Are You Still Relying on the Same Old Approaches to In-Store Marketing?
Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging. Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging.
4 Retail Trends That Will Stick Around in 2020…and Beyond 4 Retail Trends That Will Stick Around in 2020…and Beyond
Retail’s Digital Disruption and the Challenge to Innovate Retail’s Digital Disruption and the Challenge to Innovate
Retail Innovation, and the Benefits of the Virtual “Test Drive” Retail Innovation, and the Benefits of the Virtual “Test Drive”
2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology 2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology
Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap” Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”
Top 5 Virtual Tests for Displays & Secondary Placements Top 5 Virtual Tests for Displays & Secondary Placements
Takeaways from Our Virtual Road Show in Bentonville Takeaways from Our Virtual Road Show in Bentonville
Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast
Top 5 POG-Related Virtual Tests {That Should Be Part of Every Learning Plan} Top 5 POG-Related Virtual Tests {That Should Be Part of Every Learning Plan}
Breaking Down the Steps to Creating Ongoing Category Improvement Breaking Down the Steps to Creating Ongoing Category Improvement
So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That. So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.
The Best Way to Conduct In-Store Research? Let’s Compare. The Best Way to Conduct In-Store Research? Let’s Compare.
