As researchers continue to struggle with meeting ever increasing demands to deliver more value with fewer resources, there comes a point when traditional tools can no longer meet the challenge. The good news is that there is a new generation of proven tools that are delivering combinations of faster, smarter, and more cost-effective research that belong in every researcher’s toolkit.
In this webinar we will cover some of the challenges survey researchers face and will never solve by relying on surveys alone, and provide an overview of some of the new tools readily available to overcome those obstacles. Among the most exciting is research powered by virtual reality. Moving from stated opinions to observed behaviors is a significant evolution in consumer insights. And while the emergence of virtual reality has gained popular attention in the last 6 months, we've been leveraging its power for over 6 years.
We will also focus on the streamlined method of collecting purchase behavior in reaction to your marketing concepts. Not just the unreliable and inflated expectations of purchase intent, but the actual and specific behavior of purchasing in the context of a competitive shelf environment.
InContext Solutions' ShopperMX™ Indicators allow for the quick and accurate measurement of your marketing concepts. Indicators take advantage of online 3D virtual reality shopper experiences to deliver more accurate and actionable data. We will show you how to integrate this very affordable solution into your concept testing process and either augment or replace one or more existing steps. Your data will be more actionable, more profitable, and more accurate than ever before.
Elevating your actionable insights planning – another tool in your toolkit.
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