If you’ve ever done any sort of research in the CPG and retail industry, you know that analyzing shopper decision trees are important for both strategic and tactical decisions. Traditionally, they’ve either been created from historical purchase data or attitudinal surveys.
But what if there was a solution that enabled you to create shopper decision trees before implementing any changes in-store, or that are based on region, or for products without UPC codes? What if you could do it faster, and more cost-effectively? Virtual reality lets you do all that—and more.
Our InContext insights and research gurus explain the game-changing way our virtual shopping can help not only create and execute decision trees, but also understand the attitudinal “whys” behind them.
Fill out the form on the right to watch our webinar and learn how you can start leveraging virtual reality.