Why Do Shoppers Make the Decisions They Make When at the Shelf?
Learning how shoppers make their buying decisions is a key component to jump-starting a winning retail strategy.
But the standard way to do that has been to develop a consumer decision tree through either attitudinal-based feedback or behavioral in-store studies. There’s never been a way to understand both what shoppers will do at the shelf, and why they do it. Until now.
Our new report, Virtual Shopper Decision Trees – Everything You Need to Know, explains how our shopper decision tree offering leverages mixed reality technology to help ideate on future improvement for:
- Shelf layout
- POG arrangement
- Wayfinding signage or other POP merchandising
We’ve included real-world examples of how Virtual Shopper Decision Trees are helping our clients save time and money and mine deeper insights that ever before.
Fill out the form to download your copy today.