See What It's Like to Shop in a Virtual Environment

Have you ever shopped in a virtual store simulation? Experience the reality of VR, firsthand! This video quickly shows what it's like for an InContext Solutions' survey respondent to shop for cereal in a grocery store research study. The respondent is flown in to the store and dropped in front of the cereal aisle to setup the shopping mission before being allowed to shop as they normally would in-store. Our research team captures all movements and behaviors of the shopper, so you can see the whole picture to better understand the why behind the buy. 

For more information on how you can start getting better insights, visit our Shopper Intelligence page.