Virtual technology can help retailers and manufacturers adapt to changing market conditions and provide a competitive edge.
Despite all the hype about the omnichannel consumer, 94 percent of total retail spending still happens in brick-and-mortar stores. Yet data shows gaps exist between consumer expectations related to product offerings and pricing and the ability of retailers to deliver what customers want.
In fact, as McKinsey & Company notes, retail will change more in the next five years than it has over the past century.
Discover how retailers and CPG companies alike can create a unique, compelling experience that will retain existing shoppers and attract new customers, fill out the form to the right to read Optimizing the Shopper Experience.
“Both retailers and CPG manufacturers are in a mad dash to catch up with consumers. “For retailers the data shows that one of the most critical factors to keeping existing shoppers and attracting new ones is a unique, compelling shopper experience. We believe that everyone knows this but the tough part is finding the right way to optimize it.”
--Brooks Augustine, CCO, InContext Solutions