What if, instead of category management, we think of it as “shopper management?”
Despite the ever-evolving retail landscape, the category review process hasn't changed in the past 30 years--which means the shopper experience, especially in the CPG space, is lagging behind.
Last year, the grocery industry spent nearly three-quarters of a billion dollars to reset shelves, remodel stores, and to cut-in new items. This means each store spends around $20,000 to $50,000 in annual shelf-execution labor.
Download our latest white paper, Off the Shelf, Into the Basket: The Future of Category Management, to learn how category management needs to evolve to help shift the focus to shopper needs and wants—which is what will move products off the shelf and into shopping carts.
Fill out the form to get your copy and begin creating an engaging shopper experience for your customers.