For decades, purchase intent has served as the primary way marketers make their in-store decisions...
But “intent” is often unreliable—so how can we move beyond intent when it comes to items on the shelf?
The biggest issue with Intent to Buy ratings is they are attitudinal in nature. Evidence suggests attitudinal data is not strongly correlated with actual behavior—actions speak louder than words, if you will. The report explores the many reasons for this.
Luckily, virtual reality (VR) research from InContext Solutions can change that. Download our report, Going Beyond Purchase Intent with Virtual Reality, to learn why Intent to Buy surveys can lead to inaccuracies, and how VR creates realistic and unbiased data that will help optimize your shopper experiences. Fill out the form to get your copy and start moving beyond purchase intent.