We now know that virtual shopping studies can be successfully executed today, using adjusted trip missions. By including questions about the COVID-19 impact on shopping, we can help to fully explain behavior, as well as understand what behavior will become the new normal. Therefore, we have some best practices and takeaways that we can share …
We’re in the midst of a worldwide crisis. But it’s not the first time we’ve been through uncertain times. Whether it’s a natural disaster or an economic downturn, technology has been there to help retailers and brands not only stay on their feet, but thrive in the new normal. Just as many of us can …
6 Ways You Can Leverage Virtual Now for Retail Planning Read More »
When it comes to all of the different shopper research options these days, it can be overwhelming to navigate. So we’ve made it a little simpler. Throughout this guide, we will help you see just why and how virtual research can be so successful for a majority of your retail business needs, challenges, and process …
Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better idea, but they come with ambiguity, as well as a hefty price tag. Luckily, there’s …
Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual Read More »
For decades, marketers have relied on the Intent to Buy rating scale to assess customer purchase behavior when presented with a product or in-store concept. The Intent to Buy question is just one part of the traditional survey used by researchers, and focuses on what percentage of people say they would likely purchase a product. …
For brands, constructing a consumer decision tree is a common practice, which can provide a deeper understanding how shoppers make choices at the shelf. The problem with most consumer decision tree methods is that they’re typically based solely on either attitudinal data—which is inherently unreliable for predicting what shoppers will actually do—or shopper panel data, …
Virtual Shopper Decision Trees: Everything You Need to Know Read More »
The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever. Questions like, “how does a national brand get on the shelf?” and “how can we …
The Retail Innovation Challenge: Change Agents & Virtual Reality‘s ROI Read More »
To say that CPG and retail professionals have a lot on their plates right now might be the understatement of the year. The industry is in a state of transition, and they’re under pressure to figure out what will improve customer engagement and boost sales—all while working with dwindling budgets and simultaneously elbowing for space …
Rapid Virtual Prototyping for 21st Century Shopper Insight Read More »
From purchase data, to web browsing patterns and social media posts, to mobile device locations, loyalty programs, search habits and email, there has been an unprecedented explosion of data that retailers and CPG companies can tap.2But if that plethora of data doesn’t translate into merchandising and marketing strategies that positively impact the shopper’s experience and …