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Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual

Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better idea, but they come with ambiguity, as well as a hefty price tag. Luckily, there’s …

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Virtual Shopper Decision Trees: Everything You Need to Know

For brands, constructing a consumer decision tree is a common practice, which can provide a deeper understanding how shoppers make choices at the shelf. The problem with most consumer decision tree methods is that they’re typically based solely on either attitudinal data—which is inherently unreliable for predicting what shoppers will actually do—or shopper panel data, …

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The Retail Innovation Challenge: Change Agents & Virtual Reality‘s ROI

The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever. Questions like, “how does a national brand get on the shelf?” and “how can we …

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