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Sending the Right Message: Evaluating In-Store Signage and Displays with Virtual

Signage and displays play a huge part of the in-store experience, yet how do you truly know if your marketing initiatives will be a hit with customers Traditional methods of surveys and mock store tests can give us a better idea, but they come with ambiguity, as well as a hefty price tag. Luckily, there’s …

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Virtual Shopper Decision Trees: Everything You Need to Know

For brands, constructing a consumer decision tree is a common practice, which can provide a deeper understanding how shoppers make choices at the shelf. The problem with most consumer decision tree methods is that they’re typically based solely on either attitudinal data—which is inherently unreliable for predicting what shoppers will actually do—or shopper panel data, …

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The Retail Innovation Challenge: Change Agents & Virtual Reality‘s ROI

The Wall Street Journal reports that “grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles”, which means maximizing the return on shelf space is more important than ever. Questions like, “how does a national brand get on the shelf?” and “how can we …

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Bridging the Data Divide: How Virtual Technology Unlocks Insights into the Future of Retailing

From purchase data, to web browsing patterns and social media posts, to mobile device locations, loyalty programs, search habits and email, there has been an unprecedented explosion of data that retailers and CPG companies can tap.2But if that plethora of data doesn’t translate into merchandising and marketing strategies that positively impact the shopper’s experience and …

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Optimizing the Shopper Experience

Virtual technology can help retailers and manufacturers adapt to changing market conditions and provide a competitive edge. Our report, below, explains why the changing retail landscape is primed for innovative virtual store solutions.

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