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Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

NEW YORK, June 9, 2020 /PRNewswire/ — Today, Nielsen (NYSE: NLSN) Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; …

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Cracking The Adoption of Immersive and Mixed-Reality Technology with Tracey Wiedmeyer

Whats next in tech? If you’ve been wondering what to pay attention to in tech, you’ll want to listen to today’s episode where we cover things like, why immersive technology should matter to you, things we can learn from the first iPhone, and finally, re-engineering the workforce to prepare for what’s about to come. This …

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InContext Solutions Acquires Staccar App for Visualizing and Customizing In-Store Execution in Retail Environments

CHICAGO and CHRISTCHURCH, New Zealand, Oct. 1, 2019 /PRNewswire/ — InContext Solutions, the global leader in 3D simulation software for retail, and Smudge Apps Ltd (“Smudge”), today announced an agreement for the transfer of intellectual property related to Staccar, an Augmented Reality solution for visualizing and customizing execution in retail environments.  Under the terms of the agreement, InContext Solutions will acquire the …

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InContext Solutions Partners with Texas Tech to Build Next Generation of Retail Leaders

Hospitality & Retail Management students will have the opportunity to use ShopperMX 3D simulation software this year CHICAGO, Sept. 25, 2019– Texas Tech University’s College of Human Sciences announced today that InContext Solutions will provide ShopperMX™-related software to the college’s Department of Hospitality and Retail Management for the 2019-20 academic year. InContext Solutions, the world’s …

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Leading firms combine AI and extended reality to revolutionize the retail landscape through agile merchandising

Symphony RetailAI and InContext Solutions partnership introduces immersive virtual reality testing for AI-powered store planograms that maximize value of physical retail space. DALLAS, Aug. 29, 2019 (GLOBE NEWSWIRE) — Symphony RetailAI, the leading global provider of AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers, has announced today a new partnership with InContext …

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Optimize the freezer aisle with virtual reality, digital technology

This is a guest post by InContext CTO Tracey Wiedmeyer for Refrigerated & Frozen Foods Magazine. Thanks to the Millennial generation, the freezer aisle is heating up. Sales are growing, as Millennial appetites push retailers toward new products in the frozen food category. And, as tastes change, operators are needing to adopt innovative technology to …

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VR Transforming Brick-and-Mortar CX But Not How You’d Expect

This article was originally published by Retail Customer Experience. Initial buzz about VR focused on how it could transform consumer experiences like gaming and shopping. Early retail applications focused on providing supplemental in-store experiences, but those haven’t seen wide adoption — and they certainly haven’t stopped the closures of once-dominant retailers. But even though highly …

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