Case Studies

Midan Pork Study: How InContext helped recommend ways to increase pork sales without negatively affecting other meat sales

The Challenge On behalf of the National Pork Board, Midan Marketing wanted to determine if increasing the number of pork SKUs could increase sales of fresh packaged pork products and of the overall fresh packaged meat category (including pork, beef, and chicken). They also wanted to ensure that increasing the number of pork SKUs would …

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Market Share Correlation

One industry-accepted approach to validating the results produced through Virtual Store testing is to compare shares of “sales” that occur in the virtual environment to shares of sales that occur in real stores. These comparisons can be at the product level, for groups of products and at the brand level.  For all units of these …

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Maximize Investment in Promotional Marketing Displays

The Challenge A client, Manufacturer X, wanted to accelerate their speed to market, reduce cost of innovation, and drive topline growth based on their trade spend when it came to promotions. In this specific case, they were looking to introduce a display to aid category shopability and wanted to test “good” “better” and “best” display concepts. …

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