Case Studies

Cross-Category Purchase Improvement

The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies to experiment with store flow, then integrated innovative merchandising to encourage purchase from secondary locations. …

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Understanding How New Seasonal Displays and Fixtures Affect Shopper Behavior

The Challenge A retail and manufacturer were working together to learn how a new holiday-themed display could inspire additional purchases both in and out of the aisle. To understand the best approach to take, the retailer asked the manufacturer for detailed insights and heat maps of how shoppers move through and shop this aisle. They were …

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Optimizing a Category Layout

  During a category review, a retailer’s category captain presented a new shelf arrangement which would improve penetration, while maintaining or growing sales, a mutual goal. To address the retailer’s own brand objectives in addition, they developed a hybrid shelf concept with the intent of also growing own brand sales.         The Challenge     …

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Retailer Looks to Reduce Cost, Labor, and Risk with Resets

The world’s leading retailers are faced with the evolving demand of today’s omnichannel shopper; requiring in-store shopping experiences to be relevant, meaningful, and drive conversion.  To effectively capitalize on the opportunity, this means that the merchandising process needs to evolve from being supply driven, to demand driven.  Today’s merchandising decisions are informed by supply and …

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Virtual A/B Test Yields Dramatic Category Improvement

Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed the Control at the category level and for the manufacturer. There was an opportunity for: …

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Manufacturer Virtually Tests and Validates Assortment Changes

Challenge The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase confidence for execution. Their overall objectives were: Test Delineate impacts of cube and price changes to improve planning at the account team level. Assess base price change impact. Test and validate assortment optimization. Provide data-driven insights for sell-in …

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Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings

Challenge     A manufacturing company needed to bring its quarterly display execution strategy to life. They wanted a video to create a more compelling and engaging story for their customer teams. Historically, this was created in a 50 page PowerPoint deck which meant a lot of the messaging was lost in translation.     …

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