Case Studies

Virtual A/B Test Yields Category & Brand Improvement

The Challenge A major beverage manufacturer believed the current in-market ready-to-drink (RTD) beverage set was ineffective due to loosely defined segmentation and brand blocking. By pushing for in-aisle merchandising solutions with tighter brand blocking and organized price tier segmentation, the company felt consumers would make faster purchase decisions and drive growth in this specific RTD …

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New Product Launch Success

The Challenge Faced with 17 potential in-store executions, a manufacturer needed to come up with a winning strategy for introducing their new product in-store. The business was facing fundamental location questions while looking for a rock solid sales story that could be customized to individual retail customers.  The Method The manufacturer leveraged InContext’s virtual solutions …

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Improving Performance of a Field Sales Organization

The Challenge Historically, a manufacturer was providing an extensive internal PowerPoint presentation which outlined major promotions on a quarterly basis. Sales leadership was looking to improve sell-in by providing the organization with customer-facing materials to communicate major national and customer trade events, point-of-sale materials, and key facts and figures to enable product & merchandising sell-in.  …

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Understanding Purchase Influences with Virtual Shopper Decision Trees

The Challenge A manufacturer client wanted to better understand purchase influences for their target shoppers in the hard-to-track convenience store channel, as well as intensify their focus on thought leadership. The Method The manufacturer had recently secured the Category Captaincy. They wanted to maintain their reputation as a thought leader by gaining deeper insights into …

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Packaging Redesign Custom Study

The Challenge A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. In this case, they wanted to make sure the new packaging concept would continue to maintain or increase sales …

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Cross-Category Purchase Improvement

The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies to experiment with store flow, then integrated innovative merchandising to encourage purchase from secondary locations. …

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