Blog

In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be

Think about how streaming video changed the game fortelevision—we now have access to thousands of programs and movies at our fingertips,any time we want. But having too many options can also become frustrating. Howmany times have you scrolled through Netflix and not been able to findsomething to watch? You end up choosing something at random …

In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be Read More »

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2

We all love an underdog story. In today’s consumer-driven world, underdogs have a real chance at success, even if the playing field is a little uneven. Take the battle for shelf space in retail, for example. Category leaders receive data like sales history, pricing information, and turnover rates from retailers. They can then use this …

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2 Read More »

ShopperMX™: More Than Just Planogram Software

Our virtual reality platform, ShopperMX™, grew organically out of our need to provide more efficient, cost-effective custom research projects. Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in a 3D space, so “planogramming” became a natural starting point when ShopperMX™ was in its …

ShopperMX™: More Than Just Planogram Software Read More »

Want to Increase Basket Size? Make it Easier to Find That First Product

It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and drive serendipitous discovery. This strategy might seem sound, but in a report by NRF, respondents reported …

Want to Increase Basket Size? Make it Easier to Find That First Product Read More »

Scroll to Top