The global leader in 3D simulation software for retail.
If you’ve heard the term “digital twin” surfacing online lately and wondering why, you’re not alone. Digital twin technology is becoming more relevant across industries today, but for many, it’s still an unknown concept. It’s likely that, no matter what industry you work in, digital twins may have a useful application. If you find yourself …
Everything You Need to Know About Digital Twin Technology Read More »
2022 kicked off with the subject of metaverse shopping making the rounds in the Twitter-sphere in a viral post where a user shared a video depicting how Walmart “envisions shopping in the #Metaverse”. The video was quick to draw commentary from users who pointed out the clunkiness and awkward execution, and it may have been …
How Will Metaverse Shopping Change Consumer Behavior? Read More »
Consumer behavior models can help you understand how, when, and why your customers purchase. Models can be applied to your marketing strategies and used to accurately predict who will purchase your product, as well as target the right customers at the right times.As a virtual testing platform for retail merchandising, we have seen data from …
The retail industry went through a big period of change in the months following the global pandemic. We saw a huge shift in shopper behavior as consumers were staying at home. Retail e-commerce sales grew 32.4% year-over-year in 2020, and in 2021, grew another 16%. Shoppers became more frugal. Frozen foods made a comeback. The …
The Biggest Shopper Behavior Trends to Look for in 2022 Read More »
In today’s competitive consumer goods industry, retail marketers have their hands full with the amount of data, the variety of tools, and the dynamic insights that are needed to create successful retail merchandising strategies. Amidst all the other retail insights you are tracking and using to improve your methods, why should you care about findability? …
As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all, revenue. There’s no shortage of tricks and tools that retail marketers use to entice shoppers …
Assortment Optimization: How to Cut Costs with VR Simulations Read More »
Both brands and retailers are facing yet another “new normal” initiated by the global pandemic. In place of panic-buying and decreased foot traffic, we’re now seeing a retail landscape shaped by labor shortages and supply chain disruption. In September 2021 alone, nearly 4.5 million U.S. workers, or 3% of the workforce, quit their jobs. Additionally, retail …
Can We Really Solve Retail Labor Shortage Challenges with VR? Read More »
In the retail industry, everyone is looking for innovative ways to grow. Whether it involves eliminating extra spending, well-trained workers, or finding new and creative ways to market products, both retailers and brands are continuously striving for improvement. But what if your growth is being held back by a mistake you don’t even know you’re …
Does Your Shelf Space Strategy Unintentionally Minimize Profits? Read More »
In the retail industry, much of the marketing efforts are focused on the shopper journey. Marketing managers and brand executives spend time and resources mapping out the shopper journey in order to understand what consumers want, using that insight to put the best retail concepts into practice. However, the shopper journey, much like the retail …
What VR Simulations Can Teach Us About the Shopper Journey Read More »