Blog

Are You Still Relying on the Same Old Approaches to In-Store Marketing?

Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience. We know that in-store messaging is important for two reasons: it allows those on a …

Are You Still Relying on the Same Old Approaches to In-Store Marketing? Read More »

Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging.

As we continue to learn more about how the world’s mass consumption of plastics are affecting our environment, we get progressively more aware of the products we buy. In the CPG space, that means manufacturers are feeling the pressure to reduce single-use plastics and develop sustainable packaging. The challenge becomes how to do so on …

Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging. Read More »

2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology

Creating, evaluating and implementing a new in-store concept is an intricate process, and for good reason: the right changes will result in more awareness or sales, but the wrong changes can be costly. Luckily, new technologies are making that process faster and easier for everyone involved. In an industry that has historically shied away from …

2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology Read More »

Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”

In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At InContext, this is what has motivated us from the beginning—but a recent study by Accenture …

Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap” Read More »

Scroll to Top