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What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models

Consumer behavior models can help you understand how, when, and why your customers purchase. Models can be applied to your marketing strategies and used to accurately predict who will purchase your product, as well as target the right customers at the right times.As a virtual testing platform for retail merchandising, we have seen data from …

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Assortment Optimization: How to Cut Costs with VR Simulations

As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all, revenue. There’s no shortage of tricks and tools that retail marketers use to entice shoppers …

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Can We Really Solve Retail Labor Shortage Challenges with VR?

Both brands and retailers are facing yet another “new normal” initiated by the global pandemic. In place of panic-buying and decreased foot traffic, we’re now seeing a retail landscape shaped by labor shortages and supply chain disruption. In September 2021 alone, nearly 4.5 million U.S. workers, or 3% of the workforce, quit their jobs. Additionally, retail …

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Does Your Shelf Space Strategy Unintentionally Minimize Profits?

In the retail industry, everyone is looking for innovative ways to grow. Whether it involves eliminating extra spending, well-trained workers, or finding new and creative ways to market products, both retailers and brands are continuously striving for improvement. But what if your growth is being held back by a mistake you don’t even know you’re …

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