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Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate

With the unprecedented steps that have been taken around the world to address the global pandemic of COVID-19, we know that everyone’s daily lives are in a state of flux—we are all in the same boat. Knowing that, and understanding that your current and future research projects are being impacted, we want to help you …

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Are You Still Relying on the Same Old Approaches to In-Store Marketing?

Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience. We know that in-store messaging is important for two reasons: it allows those on a …

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Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging.

As we kick off a new decade, we continue to learn more about how the world’s mass consumption of plastics are affecting our environment. In the CPG space, that means manufacturers are feeling the pressure to reduce single-use plastics and develop sustainable packaging. The challenge becomes how to do so on ever-tightening budgets, while remaining …

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2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology

Creating, evaluating and implementing a new in-store concept is an intricate process, and for good reason: the right changes will result in more awareness or sales, but the wrong changes can be costly. Luckily, new technologies are making that process faster and easier for everyone involved. In an industry that has historically shied away from …

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Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”

In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At InContext, this is what has motivated us from the beginning—but a recent study by Accenture …

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