Blog

Private Label Principle: Private Label Can Lead the Aisle

As private label becomes stronger, retailers will want to explore whether leading the aisle with owned brands grows the category, and manufacturers will want to consider that when making decisions at shelf. Watch this excerpt from our CMA presentation.

Private Label Principle: Brand Blocking

Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.

The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive

For many retailers today, private label serves as the single-largest brand across categories, even when presented as individual sub-brands. Whether integrated or brand blocked, private brands have begun to look and act more like national brands—so the ways in which manufacturers engage may need to be reevaluated.  In this presentation, we explore how placement and flow …

The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive Read More »

7 Examples of Sustainability in CPG (plus one you might not have considered)

The different ways CPG companies package their products is not only crucial to how those products are shipped, merchandised and sold, but they can also take a toll on the planet.   Retailers are also responsible for the products they carry and the food waste and carbon emissions they produce. In a 2020 Ipsos poll, 57% of …

7 Examples of Sustainability in CPG (plus one you might not have considered) Read More »

Scroll to Top