We’re often asked about our recommendations when it comes to implementing virtual capabilities and solutions into a go-to-market strategy. There are many different use-cases for virtual simulations, so we want to make it as easy as possible to understand how virtual can work best for our customers.
We previously listed our top 5 recommended virtual tests for new planogram concepts. Now, we’re here to share our recommendations for virtual testing when it comes to displays. Here are the top 5 uses for virtual we advise for quickly and easily understanding the effects of displays and secondary placements:
If you’re looking to create a display or end cap within the primary aisle for your product or category, it’s important to test for it’s impact on shoppers. This includes incrementality analysis for the promotion vs without, and enables you to get an accurate understanding of how shoppers would shop the aisle.
To learn how a free-standing display or end cap will resonate in different part of the store, separate from the primary aisle, virtual testing allows shoppers to navigate throughout the a larger section of the store. It opens up options and creates a lifelike shopping environment for more rigorous testing of displays.
Creating a product mix on free standing displays or end caps can help accelerate new products or revitalize existing products. But to test that, you need to be able to research the impact of different assortments on shoppers. Virtual testing can quickly do just that.
An important part of impulse purchasing happens in the checkout lane. Especially for the confection category. With virtual, you can efficiently and effectively test checkout flow as a secondary placement to see if your ideas are encouraging more purchases at the register.
Other secondary placements
If you’re looking to add a secondary placement in another aisle or section of a store, you’ll want to learn how those placements are impacting shoppers in the separate areas. This requires navigation to multiple categories, thus a more complicated shopping trip mission–something that is both faster and easier with virtual simulations.
If you’re looking to make changes to displays or end caps, or you’re looking to add a secondary display, testing with virtual gives you more robust and accurate insights, as well as a more streamlined process when going to market. These are just a few of the options you have when it comes to displays and secondary placement research. Contact us to learn more!