The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive

For many retailers today, private label serves as the single-largest brand across categories, even when presented as individual sub-brands. Whether integrated or brand blocked, private brands have begun to look and act more like national brands—so the ways in which manufacturers engage may need to be reevaluated.

In this presentation, we explore how placement and flow on shelf directly impacts private label performance across categories throughout the store, and how savvy manufacturers can learn not to compete directly with private label brands, but to leverage them to help unlock category growth.

Watch below! 

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