Innovation has become a bit of a buzzword in the retail industry. But it has never held more meaning than it does right now, especially for brands that are in danger of becoming irrelevant in a post-pandemic world.
The store has become a very different destination than it was just eight months ago, and the products within should reflect that change in shopper dynamic. Digital and virtual technologies are increasingly being adopted by retailers and brands in order to stay ahead of the rapidly-shifting shopper landscape, while reducing risk and spend when it comes to in-store strategies.
InContext Chief Research Officer Rich Scamehorn discusses the reason why brands should never stop pushing the envelope when it comes to brand transformation.
Watch the full webinar here.