COVID-19 changed the way people shop, and therefore changed the shelf. Buying items in a physical store became all about necessity: if it wasn't essential, it could be bought online and delivered. Going forward, as consumers consider shopping in-store once again, they'll need more compelling reasons to make the trip when so much is available online.
In this highlight from our Check Your Shelf panel discussion, InContext's GVP Client Services & Insights, Diana Sheehan, details why your product, rather than driving category, matters more now than ever before.
Watch the full webinar here.