Whether it's simplifying, becoming more personalized, focusing on social responsibility, or just an overall refresh, brands need to be continuously evaluating what their products mean to their target audience.
The brand performs a role, and whatever that role is needs to be clear in order for that brand to defend it's space.
A few ways virtual can help:
- Visualize your concept in 3D, in the context of the store
- Get fast, insightful feedback from real shoppers on your product concepts
- Collaborate with retail partners in real-time with streamed virtual walk-throughs
This highlight from our Check Your Shelf panel discussion features InContext's Susy Weitz, as she talks about taking proactive measures when it comes to staying on top of brand relevance.
Watch the full webinar here.