He's Back: Here's Why VR is the "Left Shark" of Retail Innovation

It was 2015 and anyone watching the halftime show of the biggest football event of the year might have seen Katy Perry’s performance with two memorable dancing sharks. At one point, the shark on the left momentarily went rogue—creating a viral meme that is still with us today: Left Shark. People could relate to him doing his own thing, going against the grain, trying something new on the biggest stage imaginable. It’s a good lesson for life in general, and it can be applied to today’s retail landscape when it comes to being the catalyst for change.

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VR’s “Practical” Side: Retail B-to-B 

If you keep up on the latest retail news, you’ve no doubt read about some of the emerging applications of virtual and augmented reality. Together these are part of what is now being referred to as Extended Reality (XR) or Mixed Reality (MR). XR has been successfully utilized by brands like The North Face, Lowe’s, Ikea, and Sephora among many others.

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The Year 'Retail Technology' Became a Thing...And Other Thoughts From Our Experts

It's the new year and true to fashion, everyone is busy anticipating what the coming weeks and months will mean for the retail industry. Yet, with those predictions also comes reflection. What went right last year? What do we need to make better? What happened in 2017 that will affect how we all shop in the years ahead?  We decided to ask a few of our senior leaders and advisers their thoughts on the past year, and the ways technology will shape the future world of retail we'll interact with every day. 

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InContext in the Media {Q4 2017 Press Roundup}

InContext Solutions' VR technology has been rocking the retail industry, creating bigger waves of disruption than ever before. This is evidenced through the great number of press mentions and media coverage this quarter, from outlets including The Wall Street Journal, Inc., TechCrunch, Forbes, Progressive Grocer, Shopper Marketing Magazine and more. Take a look, below!

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How to Tell if You’ll Survive the Retail Revolution

When it comes to today’s retail ecosystem, it can feel a bit like teetering on a precipice that overlooks a mysterious abyss. Every day, new catalysts for changes in shopper behavior emerge, new acquisitions are announced, and new technologies are leveraged. Even though we may have a general idea of the direction retail is heading, it’s still impossible to predict every future shift in the retail ecosystem.

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Thinking About Building an Innovation Center? Here are 6 Things to Consider

Innovation centers are integral to business strategy—a lot of thought, design and budget goes into creating and maintaining them. So the good news is emerging technologies are changing the game and enabling these centers to become less susceptible to the continuously changing trends in retail. If you’re currently considering building an innovation center (or planning on revamping an existing one) you'd be smart to add a powerful tool in your innovation toolbox: Mixed Reality.

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Use 3D Modeling for Your Retail Planning? Then We've Got Good News.

When it comes to using virtual reality software to visualize, test and launch new in-store retail concepts, the whole point is that it's a faster, more efficient way to go to market. So anytime there's an opportunity to make that process even more effective, we make sure jump on it. We're happy to announce that we now offer a Sketchup extension for ShopperMX™, which allows users to easily upload their existing 3D models into our VR platform. What exactly does this mean?  

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Our Top 17 Retail Innovation Moments of 2017

It's been a pivotal year for the world of retail.  Sure, you can argue that the retail space has been transforming and changing for quite some time now—clearly the internet and e-commerce turned what we knew about retail for decades completely on its head. After social media came along and flipped it around a few times more, it evolved into a confusing state for brick-and-mortar stores, as they felt pressure to compete with the digital commerce space. But this year, Amazon shifted the trajectory of retail once again. An online behemoth integrating into brick and mortar grocery? Unheard of.

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