The Year 'Retail Technology' Became a Thing...And Other Thoughts From Our Experts

It's the new year and true to fashion, everyone is busy anticipating what the coming weeks and months will mean for the retail industry. Yet, with those predictions also comes reflection. What went right last year? What do we need to make better? What happened in 2017 that will affect how we all shop in the years ahead?  We decided to ask a few of our senior leaders and advisers their thoughts on the past year, and the ways technology will shape the future world of retail we'll interact with every day. 

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5 Ways Mixed Reality Will Change the Art of Retailing Forever

Amazon can now unlock your front door in order to deliver your packages—likely the same day your ordered them—while at the same time, you can shop at your nearest Target store and use mobile apps to find deals, compare prices, and track the things we purchase. This connected world is how we live now, a place where everything is at our fingertips because technology paves the way for how we shop. So what’s next? 

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VR vs. AR {What Do WE Do?}

Virtual reality and augmented reality often get grouped together under one big umbrella of new and disruptive technologies. For good reason—they both offer unique, alternate-reality capabilities that visually transport the user beyond the physical world, and they’re popping up in a variety of industries. But it’s important to understand that VR and AR are not interchangeable technologies. Here at InContext, we currently work solely within virtual reality applications when it comes to innovative solutions for retail. Why? Let me explain.

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3 Reasons Why VR Can Be Scary – And 1 Why It’s Not

It’s that time of year again - pumpkin spice lattes are available at Starbucks, candy is on full display and fake spiders, witches, and ghosts are at every turn. As an adult, real-life problems are scarier than any Halloween horror. Instead of the bogeyman or monsters keeping us up at night, we’re more likely to stay awake worrying about a deteriorating vendor relationship or receiving negative feedback on a new design concept.

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VR Devices in B2B: What Do They Really Do?

This article was originally published on LinkedIn.   Virtual reality hasn’t reached widespread consumer adoption, but that hasn’t stopped VR devices and applications from popping up everywhere in industries from healthcare to retail. VR is literally transforming the way we do business, enhancing our understanding of how things work, and will eventually change how we interact with things, including each other.

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Understanding Virtual as a College Student

This is a guest post by Alejandro Zeballos, University of Arkansas 2016 Graduate. There are few things as enjoyable and simultaneously stressful than having an internship throughout your senior year of college. Over the past 12 months, I’ve realized how much the CPG industry grows and innovates and how relatively little we learn about it in school. Now that I’m graduating from the University of Arkansas with a double major in marketing and information systems, I can say with certainty that being an intern was worth the hard work. As an intern with InContext Solutions, I had the opportunity to apply some of the knowledge I gained through my years in the classroom while experiencing the CPG industry first hand. 

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ShopperMX™: More Than Just Planogram Software

  Our virtual reality platform, ShopperMX™, grew organically out of our need to provide more efficient, cost-effective custom research projects. Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in a 3D space, so “planogramming” became a natural starting point when ShopperMX™ was in its infancy. 

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Welcome to the HIVE

Virtual reality is taking the world by storm. With numerous applications within a variety of industries, VR is no longer just hype, but has proven to be a game-changing technology time and time again. Uses in entertainment, health and science, and business fields continue to grow and thrive, and while consumer adoption is still in its infancy, the immersive and impactful nature of a VR experience can't be denied. This is where the HIVE comes in.

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A Virtual Success: InContext Hosts VR Enthusiasts at Chicago Meetup

Each month, Chicago gaming enthusiasts, tech geeks, web developers and anyone curious about virtual innovation gather to chat and experience the latest and greatest in virtual reality software and applications—and this month we were pumped to host the VR Meetup at our InContext headquarters in Chicago.

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Virtual Reality Just Went Viral, Thanks to Google and The New York Times

People are starting to get it--virtual reality that is. And I mean that both literally and figuratively. By now you've surely heard about how The New York Times is partnering with Google Cardboard to create news content in virtual reality--and if you're a subscriber, you should have received your Cardboard in the mail last week. By delivering Cardboard headsets to all 1.3 million newspaper subscribers, The Times and Google have created an introduction to VR on a grand scale, proving the technology can have a mass appeal.  

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