Two Huge Pain Points Every Retailer is Facing [And How VR Can Help Solve Them]

Today’s brick-and-mortar stores are aware that the shopper landscape is no longer straightforward, or stable, or seemingly predictable. Retailers used to control one or two touchpoints when it came to the shopping journey—but technology has flipped that on its head, and put the shopper in the driver’s seat. In-store shopping is still a thing—but it’s just one channel in a cornucopia of buying options.  

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No Risk, All the Reward: Everything You Wanted to Know About Getting to Market Faster with VR

  If you could climb a skyscraper and walk around at the top, without a chance of falling, would you? Or, say there was a way to see into the future to know you won’t need a raincoat at that outdoor concert—would you peek? I’d venture a guess that the answer is yes to both of these scenarios. Right now, most of us don’t climb skyscrapers, and we would probably bring the raincoat if there’s even a small chance of rain. We can’t predict the future, so there’s going to be some risk involved with that uncertainty.

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FDA Guidelines Don’t Have to Spell Disaster

             Image courtesy of fda.gov The evolution in shopping preferences toward organic, health-focused, sustainable and locally-sourced food and products has had a large part in creating the intensely competitive landscape the retail industry finds itself in today. Policy changes from local public health officials and the FDA—such as the recent “soda tax” laws that have gone into effect across the country—reflect society’s demands, but have put even more strain on CPG manufacturers struggling to keep up. Whether it’s a relatively small change or a big statute overhaul, these kinds of evolutionary rule enforcements can wreak havoc on a company’s go-to-market process.

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The “Soda Tax” & What it Means at the Shelf

This post was updated August 1, 2017. A Cook County-mandated sugar-sweetened beverage (SBB) tax (or “soda tax”) went into effect August 1, 2017, that adds one-cent-per-ounce of beverages containing sugar or artificial sweetener, including juice drinks, soda, sports drinks and flavored waters. The revenue from the tax is set to be allocated toward promoting public health and reducing obesity rates in Cook County. Similar taxes have been proposed or have already been implemented in many localities including Berkeley, Calif.; Boulder, Col.; Philadelphia; and Seattle—but with varying results and amid much protest.

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Attention Retail Researchers: We Nixed "Sequential Monadic" {And Here's Why}

Consider this: It’s Monday. You go into your favorite store after seeing an ad for a new brand of cookies that’s on sale Just Today! You get to that aisle, decide which flavor to buy, pay, and leave.

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VR's Evolution in the World of Research

When you think of the many exciting uses for virtual reality technology, market research is not always the first vertical to come to mind. Yet VR has been a key component in improving research processes for manufacturers and retailers since 2009. VR has an important history in the world of research, and even more, is going to be a huge player in the way we conduct research now and into the future. 

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3 Tech-Enabled Tools To Easily Elevate Your Market Research Game

Researchers have a lot on their plates. As time and technology advances, so do the needs and demands of companies looking to gain the best insights available into how shoppers shop their brands. Most researchers now know that relying on surveys alone, with imperfect measures like purchase intent, isn’t going to cut it anymore—but what will? Rather than depending on the traditional approach of trying to squeeze a little more value out of survey questions, there are new tools and techniques that leap frog the limitations of self-reported data. Here are three of the latest tech tools that innovative researchers are leveraging as part of a modern testing toolkit: 

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How to Measure Shoppers' Attention at the Shelf

What’s the first thing shoppers notice when looking at a new display or aisle?  It’s a question that regularly comes up within the retail and CPG industries. When developing new in-store concepts, it's crucial to know what aspects will grab the attention of shoppers, as well as which important aspects might be overlooked. Catching the shopper's eye on the path to purchase is one of the most important attributes facing today’s brands and retailers, and while traditional eye tracking research has helped companies tackle that answer, it can be a costly and time-consuming process that involves fielding new studies and waiting months for analyzed results.

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Avoid Arrangement Adversity with Virtual Testing

We previously wrote about how testing within a virtual environment provides significant lessons that traditional research can miss. Now we want to dive deeper into a few of those lessons, to provide some insights into how they play out in the real world. 

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In CPG, Ease of Shopping is a Balancing Act

A few weeks ago we wrote about how testing within a virtual environment provides significant lessons that traditional research can miss. Now we want to dive deeper into a few of those lessons, to provide some insights into how they play out in the real world. One such takeaway involved finding a good balance between product variety and ease of shopping, and how it can make all the difference when it comes to increased sales.

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