We Launched the Next-Generation Platform for Retail Planning: Here's Why it Matters to You

Retailers and manufacturers understand that technology can be a competitive advantage if done right. That was true in 2012 when we created ShopperMX™ and is even more relevant today, as the competition arrives from every possible corner. We launched with the goal of creating an enterprise platform for retail to quickly and easily visualize, test, and present new in-store concepts through virtual shopping simulations. Over the last 6 years, we’ve grown the platform around that central point, while also learning more and more about how our customers work and the pressures they face to stay relevant. 

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Use 3D Modeling for Your Retail Planning? Then We've Got Good News.

When it comes to using virtual reality software to visualize, test and launch new in-store retail concepts, the whole point is that it's a faster, more efficient way to go to market. So anytime there's an opportunity to make that process even more effective, we make sure jump on it. We're happy to announce that we now offer a Sketchup extension for ShopperMX™, which allows users to easily upload their existing 3D models into our VR platform. What exactly does this mean?  

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No Risk, All the Reward: Everything You Wanted to Know About Getting to Market Faster with VR

  If you could climb a skyscraper and walk around at the top, without a chance of falling, would you? Or, say there was a way to see into the future to know you won’t need a raincoat at that outdoor concert—would you peek? I’d venture a guess that the answer is yes to both of these scenarios. Right now, most of us don’t climb skyscrapers, and we would probably bring the raincoat if there’s even a small chance of rain. We can’t predict the future, so there’s going to be some risk involved with that uncertainty.

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InContext Funding And What It Means

We recently celebrated a major milestone at InContext Solutions and we are pleased to announce that we raised $15.2 million in capital in a growth round led by Intel Capital and Beringea. This investment strengthens the InContext Solutions brand and allows us to sustain our rapid growth. A Look Back When we started in 2009, the inefficiencies in traditional methods, including the immense amount of time and money spent bringing new innovations to market, were no longer cutting it.

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In VR, Customer Experience is Key

It can be overwhelming to get started in virtual reality; most people in our industry aren't very familiar with VR simulations, and for new clients it can seem daunting. But it doesn't have to be. While our enterprise platform, ShopperMX™, provides our clients with top-notch VR business solutions, we don't just hand them the keys and let them take it from there. InContext has had an amazing Customer Success team for years, but we recently stepped back and looked at where ShopperMX™ was headed, and quickly realized that we needed a team of experts to help our users all the way from onboarding to day-to-day support. 

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Looking Back While Planning the Future of ShopperMX™

1,200 users. 1,250,00 images uploaded. 15,000 retail simulations. Since 2013, ShopperMX™ has continued to grow by leaps and bounds, with each new year bringing more optimized in-store concepts than the last. Dhiraj Khandelwal, InContext's Vice President of Products, helped develop and launch our cloud-based VR simulations and insights platform; three years later he reflects on SMX of 2013, where it is now, and where it is headed.  

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ShopperMX™ Turns 3

It's been 3 years since our clients have been bringing concepts to life using our cloud-based virtual reality simulation and insights platform, ShopperMX™, and they're showing no signs of slowing down. Neither are we. As shopper trends change and stores of the future emerge, we've continued to innovate and develop the platform to meet our client's needs. We'll let the numbers below speak for themselves.

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Why collaboration between supplier and retailer, is the key to compliance

Retail compliance is never far from the thoughts of manufacturers who sell through retail. Trade association Point of Purchase Advertising International (POPAI), estimates that £1.17bn is spent annually on point-of-purchase (PoP) materials across all FMCG industries. Yet, the average implementation in-store is estimated to be running at around 50%.

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