Why Defining “Shopper” Matters

When we talk about the retail landscape, it’s easy to use the words “shopper” and “consumer” interchangeably. A recent LinkedIn article went in depth on the subject, and it make a lot of sense. Basically it defines a “shopper” as the person in front of the products, making the decisions on what to purchase. The “consumer” is the person actually using the products—whether they’re eating the food, wearing the clothes, or using the pet shampoo to wash the dog. Sometimes these are one in the same, and sometimes they’re not.

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Attention Retail Researchers: We Nixed "Sequential Monadic" {And Here's Why}

Consider this: It’s Monday. You go into your favorite store after seeing an ad for a new brand of cookies that’s on sale Just Today! You get to that aisle, decide which flavor to buy, pay, and leave.

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VR's Evolution in the World of Research

When you think of the many exciting uses for virtual reality technology, market research is not always the first vertical to come to mind. Yet VR has been a key component in improving research processes for manufacturers and retailers since 2009. VR has an important history in the world of research, and even more, is going to be a huge player in the way we conduct research now and into the future. 

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3 Tech-Enabled Tools To Easily Elevate Your Market Research Game

Researchers have a lot on their plates. As time and technology advances, so do the needs and demands of companies looking to gain the best insights available into how shoppers shop their brands. Most researchers now know that relying on surveys alone, with imperfect measures like purchase intent, isn’t going to cut it anymore—but what will? Rather than depending on the traditional approach of trying to squeeze a little more value out of survey questions, there are new tools and techniques that leap frog the limitations of self-reported data. Here are three of the latest tech tools that innovative researchers are leveraging as part of a modern testing toolkit: 

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How to Measure Shoppers' Attention at the Shelf

What’s the first thing shoppers notice when looking at a new display or aisle?  It’s a question that regularly comes up within the retail and CPG industries. When developing new in-store concepts, it's crucial to know what aspects will grab the attention of shoppers, as well as which important aspects might be overlooked. Catching the shopper's eye on the path to purchase is one of the most important attributes facing today’s brands and retailers, and while traditional eye tracking research has helped companies tackle that answer, it can be a costly and time-consuming process that involves fielding new studies and waiting months for analyzed results.

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8 Significant Lessons Learned From Testing With Virtual Reality

Devoid of real world restrictions like geography, budgets and time constraints, virtual reality has the ability to take us places that the physical world cannot. Unable to visit Paris? Put on a headset and you’re there. Want to inspect a product before buying it? Virtual reality is making e-commerce more interactive. 

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Shopper Decision Trees and the Power of Virtual

Whether they realize it or not, the choices shoppers make while in front of the shelf are the results of numerous factors, including availability, brand variety and promotional discounts. Which is why decision trees are so important when it comes to learning shopper behavior and creating a better shopping experience.

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Optimization Reports test in-store concepts quickly and affordably

When it comes to retailing, three common in-store marketing challenges come to mind: packaging, shelf layout, and in-store communications. We know our retailer and CPG manufacturer clients are constantly looking for a better way to evaluate ideas for new in-store concepts – without extensive investments of time or money.  

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How to Encourage Impulse Buys When Shopping Online

When is the last time you shopped online? If you're like most Americans, you not only regularly shop online, but you also check out online deals and reviews while you're making in-store purchases. Fifty-six percent of people research their options online before heading to the mall, and 34 percent of shoppers use their phone to research items while in-store.

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Utilizing Virtual Research to Gain a Competitive Advantage

From sodas to cereals, various brands must compete against one another as they vie for consumer loyalty over similar products in the marketplace. According to consumer retail expert and Chief Research Officer of InContext Solutions Rich Scamehorn, retailers are working to understand the impact these adversarial relationships have on consumers.

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Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

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