10 Applications for Virtual Reality Store Simulations

Virtual reality store simulations are cool.  There's no getting around that. But how are brands and retailers really using them? Here are 10 ways virtual store simulations help you understand (& impact) shopper behavior on the path to purchase:

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Want to Increase Basket Size? Make it Easier to Find That First Product

It's a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and drive serendipitous discovery. This strategy might seem sound, but in the latest report by NRF, respondents reported being much more likely to be seeking to buy a certain item (73%) than to just be browsing (27%).

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Why Defining “Shopper” Matters

When we talk about the retail landscape, it’s easy to use the words “shopper” and “consumer” interchangeably. A recent LinkedIn article went in depth on the subject, and it make a lot of sense. Basically it defines a “shopper” as the person in front of the products, making the decisions on what to purchase. The “consumer” is the person actually using the products—whether they’re eating the food, wearing the clothes, or using the pet shampoo to wash the dog. Sometimes these are one in the same, and sometimes they’re not.

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Attention Retail Researchers: We Nixed "Sequential Monadic" {And Here's Why}

Consider this: It’s Monday. You go into your favorite store after seeing an ad for a new brand of cookies that’s on sale Just Today! You get to that aisle, decide which flavor to buy, pay, and leave.

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VR's Evolution in the World of Research

When you think of the many exciting uses for virtual reality technology, market research is not always the first vertical to come to mind. Yet VR has been a key component in improving research processes for manufacturers and retailers since 2009. VR has an important history in the world of research, and even more, is going to be a huge player in the way we conduct research now and into the future. 

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3 Tech-Enabled Tools To Easily Elevate Your Market Research Game

Researchers have a lot on their plates. As time and technology advances, so do the needs and demands of companies looking to gain the best insights available into how shoppers shop their brands. Most researchers now know that relying on surveys alone, with imperfect measures like purchase intent, isn’t going to cut it anymore—but what will? Rather than depending on the traditional approach of trying to squeeze a little more value out of survey questions, there are new tools and techniques that leap frog the limitations of self-reported data. Here are three of the latest tech tools that innovative researchers are leveraging as part of a modern testing toolkit: 

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How to Measure Shoppers' Attention at the Shelf

What’s the first thing shoppers notice when looking at a new display or aisle?  It’s a question that regularly comes up within the retail and CPG industries. When developing new in-store concepts, it's crucial to know what aspects will grab the attention of shoppers, as well as which important aspects might be overlooked. Catching the shopper's eye on the path to purchase is one of the most important attributes facing today’s brands and retailers, and while traditional eye tracking research has helped companies tackle that answer, it can be a costly and time-consuming process that involves fielding new studies and waiting months for analyzed results.

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8 Significant Lessons Learned From Testing With Virtual Reality

Devoid of real world restrictions like geography, budgets and time constraints, virtual reality has the ability to take us places that the physical world cannot. Unable to visit Paris? Put on a headset and you’re there. Want to inspect a product before buying it? Virtual reality is making e-commerce more interactive. 

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