Want to Increase Basket Size? Make it Easier to Find That First Product

It's a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and drive serendipitous discovery. This strategy might seem sound, but in the latest report by NRF, respondents reported being much more likely to be seeking to buy a certain item (73%) than to just be browsing (27%).

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Want to Optimize Next Year's Mother's Day Display? Check out Mixed Reality.

Mother’s Day spending was expected to reach a near-record $23.1 billion this year, according to the annual National Retail Federation survey. That’s great news for retailers and brands—as long as they’re prepared.

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In-Store Marketing Matters...Unless You're Doing it Wrong

We talk a lot about how retail isn’t dead. In fact, more and more we’re seeing that Generation Z, or the “digital native” generation, prefers brick and mortar shopping to online—they have that in common with Baby Boomers. And when it comes to food and beverage purchases, even Millennials still prefer shopping in-store. According to a recent survey, “among frequent online shoppers who make internet purchases at least weekly, almost 60 percent said they never buy groceries online.” Brick and mortar remains an important channel, folks, especially in the grocery sector.

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Why Defining “Shopper” Matters

When we talk about the retail landscape, it’s easy to use the words “shopper” and “consumer” interchangeably. A recent LinkedIn article went in depth on the subject, and it make a lot of sense. Basically it defines a “shopper” as the person in front of the products, making the decisions on what to purchase. The “consumer” is the person actually using the products—whether they’re eating the food, wearing the clothes, or using the pet shampoo to wash the dog. Sometimes these are one in the same, and sometimes they’re not.

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2 Big Reasons Why Shopper Marketing + VR is a No-Brainer

In today’s world of CPG and retail, much attention is given to shifting store footprints, and how to reimagine the center store for a more personalized customer experience. But a big part of why those customers buy what they buy has to do with shopper marketing. The need for innovative methods of drawing shoppers in and keeping them engaged has become a necessity for brick and mortar locations, and as technology changes the way we shop, technology is also rapidly changing the role of the shopper marketer.

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How to Measure Shoppers' Attention at the Shelf

What’s the first thing shoppers notice when looking at a new display or aisle?  It’s a question that regularly comes up within the retail and CPG industries. When developing new in-store concepts, it's crucial to know what aspects will grab the attention of shoppers, as well as which important aspects might be overlooked. Catching the shopper's eye on the path to purchase is one of the most important attributes facing today’s brands and retailers, and while traditional eye tracking research has helped companies tackle that answer, it can be a costly and time-consuming process that involves fielding new studies and waiting months for analyzed results.

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The Unexpected Hotbed for Virtual Reality

This article was originally published on LinkedIn.   Because of big players like Facebook, Disney and The New York Times, virtual reality technology has hit a serious stride, and brands like Oculus and Google Cardboard are becoming household names. VR is making an epic comeback from its brief stint in the 90s, and has proven it has legs within the entertainment, media, advertising and education industries. Yet for all of its potential as a game-changer in the consumer space, what is not widely reported on is how large manufacturers and retailers rely on VR to make important business decisions, develop an engaging shopping experience, and ultimately adapt to changing conditions brought about by e-commerce.

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Tweets & Takeaways from Shopper Marketing Expo

Millennials, Mobile, and Collaboration*-- these were some of the big topics covered at last week’s Shopper Marketing Conference & Expo in Minneapolis. After hearing keynotes and presentations from Target, Oracle, Hershey, ConAgra, Instacart, Coca-Cola and more, it was clear that the future is going to depend on the incorporation of these three factors when it comes to successful shopper marketing.

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