The Challenge to Innovate
In a recent post from the popular long-form blog Wait But Why, Tim Urban talks about how quickly technology is changing, saying “The amount that changed between 1750 and 2017 might happen again between now and another time when you’re still alive. This is a ridiculous time to be alive—it’s just hard for us to notice because we live life so zoomed in.”Read More
Leveraging Virtual Reality For Retail To Improve ROI On New Retail Concepts
Regardless of how good something looks in your store or how attractive a new display might be, it’s only as good as its ROI, return on investment. Not everything we do can be broken down into dollars and cents, but figuring out the ROI of an investment is the only way we can be sure it was worth more than we put into it. The more we understand about the costs and financial benefits of new and old strategies and processes, the better we can analyze how these are impacting our businesses and better plan for the future.Read More
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Breaking boundaries on virtual store research and technology.
Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.Learn more