Taking VR’s Message Even Further: InContext Joins Forbes Communications Council

Using technology to communicate and improve upon ideas is becoming essential for today’s business professionals. It’s a fast-paced, competitive landscape, which means new concepts and processes need to be streamlined in order to keep up. The retail and CPG space is no different, and InContext Solutions has been helping clients do just that by leveraging virtual reality simulations.

Read More
What Won’t We Be Doing in 2023?

If you could go back to 2012 and ask your past self to picture a world with driverless cars, voice-activated robots, and where normal citizens are preparing to go to Mars, you probably would have assumed that was a world far from the one you were living in. But just five short years later, here we are. These types of technologies are not only within reach, but innovations like Amazon’s Alexa are common in many households and a small group of people are currently being evaluated for interplanetary exploration. With how fast technology moves today (exponentially so) the life we know right now could be vastly different in a very short amount of time.

Read More
Preparing for a World of ‘Experiential Retail’

Big changes are coming to retail, folks. The companies and brands that were once considered exceptions to the rule—think Apple, Starbucks, Mariano’s, Target—are now considered the norm as the rest of the industry scrambles to figure out how to evolve. There’s even a term for this new era: Experiential Retail. It means creating an exciting in-store atmosphere, merging the online presence with in-store expectations—and then seamlessly toggling between the two spaces.

Read More
In-Store Marketing Matters...Unless You're Doing it Wrong

We talk a lot about how retail isn’t dead. In fact, more and more we’re seeing that Generation Z, or the “digital native” generation, prefers brick and mortar shopping to online—they have that in common with Baby Boomers. And when it comes to food and beverage purchases, even Millennials still prefer shopping in-store. According to a recent survey, “among frequent online shoppers who make internet purchases at least weekly, almost 60 percent said they never buy groceries online.” Brick and mortar remains an important channel, folks, especially in the grocery sector.

Read More
The Trick (or Treat!) to Spurring Retail Innovation

Halloween is a big deal in retail standards—this year consumers are expected to spend $9.1 billion on costumes, candy and Halloween décor according to a survey by the National Retail Federation, up from $8.4 billion in 2016. It also serves as a kickoff of sorts to the major holiday buying season. We’ll soon find out if those numbers hold true—but more important is the underlying theme here: that although retail is going through a transformation, people are looking forward to the holiday shopping more than ever before.

Read More
3 Ways VR Creates Retail Opportunity

When disruption is the new normal and the retail landscape is evolving faster than ever, the pressure to keep up and stay relevant is at an all-time high. Competition from Amazon and direct-to-consumer startups can leave CPG brands and retailers feeling less than confident about their next move—and yet it’s not just Amazon that’s producing challenges for the brick and mortar set. Changes in policy, such as more transparent nutrition labels on packaged goods, and the consumer trend toward natural, organic and cruelty-free products has meant the industry as a whole is feeling pressure from all sides.

Read More
Two Huge Pain Points Every Retailer is Facing [And How VR Can Help Solve Them]

Today’s brick-and-mortar stores are aware that the shopper landscape is no longer straightforward, or stable, or seemingly predictable. Retailers used to control one or two touchpoints when it came to the shopping journey—but technology has flipped that on its head, and put the shopper in the driver’s seat. In-store shopping is still a thing—but it’s just one channel in a cornucopia of buying options.  

Read More
InContext in the Media {Q3 2017 Press Roundup}

InContext Solutions' VR technology has been rocking the retail industry, creating bigger waves of disruption than ever before. This is evidenced through the great number of press mentions and media coverage this quarter, from outlets including VentureBeat, Virgin, The Next Web, Inc.com, Shopper Marketing Magazine and Refrigerated & Frozen Foods, and more. Take a look, below!

Read More
How Teamwork Makes the Retail Dream Work

In-store shopping is alive and well; with all the talk of omnichannel and connected shopper experiences, that much is obvious. In a study conducted by Harvard Business Review, customers who conducted prior online research led to 13% greater in-store spending among omnichannel shoppers. For Millennials, and even more so for Gen Z, and beyond, there won't be such a division of online vs. in-store. It will just be whatever is convenient, or makes sense for the mood they are in or the place they are at. They will expect both digital and physical touchpoints to be seamless, and right now it's up to it's up to the retailers and manufacturers to make sure the customer experience stays front and center. 

Read More
No Risk, All the Reward: Everything You Wanted to Know About Getting to Market Faster with VR

  If you could climb a skyscraper and walk around at the top, without a chance of falling, would you? Or, say there was a way to see into the future to know you won’t need a raincoat at that outdoor concert—would you peek? I’d venture a guess that the answer is yes to both of these scenarios. Right now, most of us don’t climb skyscrapers, and we would probably bring the raincoat if there’s even a small chance of rain. We can’t predict the future, so there’s going to be some risk involved with that uncertainty.

Read More

Subscribe to blog alerts

Recent Posts

Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

Learn more

The media is buzzing about InContext.

Check out our most recent press mentions!