How to Boost Sales with Merchandising Technology

There are no absolutes in retailing. (Except for change, of course.) However, there are a few rules of thumb that are good to follow, even if they might seem counter intuitive. We know this because we have extensive experience in conducting shopper research, and have the data to prove it. Based on the virtual store studies we’ve conducted over the years, we've noticed common themes when it comes to what works and what doesn't in merchandising, arrangement and assortment. As you’re planning your next in-store marketing campaign, category decision, or whole store strategy, here are three tips that could help boost sales.

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10 Applications for Virtual Reality Store Simulations

Virtual reality store simulations are cool.  There's no getting around that. But how are brands and retailers really using them? Here are 10 ways virtual store simulations help you understand (& impact) shopper behavior on the path to purchase:

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Want to Increase Basket Size? Make it Easier to Find That First Product

It's a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and drive serendipitous discovery. This strategy might seem sound, but in the latest report by NRF, respondents reported being much more likely to be seeking to buy a certain item (73%) than to just be browsing (27%).

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Optimization Reports test in-store concepts quickly and affordably

When it comes to retailing, three common in-store marketing challenges come to mind: packaging, shelf layout, and in-store communications. We know our retailer and CPG manufacturer clients are constantly looking for a better way to evaluate ideas for new in-store concepts – without extensive investments of time or money.  

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News Bites: Retail & Shopper Stories from this Week

From Shelf To Checkout: How Brands Can Stand Out At Stores Forbes, July 10, 2014 “Tougher competition is making retailers strive even harder to increase store productivity. And each year sees a rise in the number of shoppers waiting until they’re in the aisle to choose a brand, often making up their minds in just a few seconds—and reconsidering their choice every other time they buy. Meanwhile, the number of products is continually  expanding while shelf space shrinks, due to the rise of private labels and smaller retail formats. Faced with increasingly complex decisions about which products to place where and how to properly activate them, sales teams are often ill-equipped to make the right trade-offs. As a result, shelves are cluttered, promotions are inadequately executed, brands struggle to stand out, and sales productivity ratios stagnate, at best. More than ever, regaining control of the in-store experience is critical for brand growth.”  

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Shopper Insights in Action 2014

For the past three days, we’ve been exhibiting at the Shopper Insights in Action conference at Chicago’s Navy Pier. It’s been a whirlwind experience, with interesting speakers, great networking, and a unique venue. The theme of this year’s conference is “Shopper Strategy & Activation: Synthesizing Across Platforms, Channels and Partners.” For both retailers and consumer goods manufacturers, the insights shared here have huge implications. The shopper landscape is changing faster than ever, and being able to keep pace with shoppers is of the utmost importance.

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News Bites: 5 Retail & Shopper Stories from this Week

Supermarkets Could Soon Manipulate Where You Walk Could smart phone coupons change the way shoppers navigate grocery aisles and prompt them to buy more? A research study conducted by Jeffrey Inman from the University of Pittsburgh found that when a smart phone coupon pushed shoppers off their intended path in the store, they spent $21 more than planned.   

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Three Ways Virtual Store Simulations Save You Money on Concept Development

  We know you’re always looking to save money as you identify the concepts that will drive sales in store. Here are three ways that virtual simulations can help: 

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