Optimization Reports test in-store concepts quickly and affordably

When it comes to retailing, three common in-store marketing challenges come to mind: packaging, shelf layout, and in-store communications. We know our retailer and CPG manufacturer clients are constantly looking for a better way to evaluate ideas for new in-store concepts – without extensive investments of time or money.  

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News Bites: Retail & Shopper Stories from this Week

From Shelf To Checkout: How Brands Can Stand Out At Stores Forbes, July 10, 2014 “Tougher competition is making retailers strive even harder to increase store productivity. And each year sees a rise in the number of shoppers waiting until they’re in the aisle to choose a brand, often making up their minds in just a few seconds—and reconsidering their choice every other time they buy. Meanwhile, the number of products is continually  expanding while shelf space shrinks, due to the rise of private labels and smaller retail formats. Faced with increasingly complex decisions about which products to place where and how to properly activate them, sales teams are often ill-equipped to make the right trade-offs. As a result, shelves are cluttered, promotions are inadequately executed, brands struggle to stand out, and sales productivity ratios stagnate, at best. More than ever, regaining control of the in-store experience is critical for brand growth.”  

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Shopper Insights in Action 2014

For the past three days, we’ve been exhibiting at the Shopper Insights in Action conference at Chicago’s Navy Pier. It’s been a whirlwind experience, with interesting speakers, great networking, and a unique venue. The theme of this year’s conference is “Shopper Strategy & Activation: Synthesizing Across Platforms, Channels and Partners.” For both retailers and consumer goods manufacturers, the insights shared here have huge implications. The shopper landscape is changing faster than ever, and being able to keep pace with shoppers is of the utmost importance.

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News Bites: 5 Retail & Shopper Stories from this Week

Supermarkets Could Soon Manipulate Where You Walk Could smart phone coupons change the way shoppers navigate grocery aisles and prompt them to buy more? A research study conducted by Jeffrey Inman from the University of Pittsburgh found that when a smart phone coupon pushed shoppers off their intended path in the store, they spent $21 more than planned.   

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How to Boost Sales with Merchandising

There are no absolutes in retailing. (Except for change, of course.) However, based on the virtual store research studies we’ve conducted over the past five years, we’ve noticed common themes in merchandising, arrangement and assortment. As you’re planning your next in-store marketing campaign, category decision, or whole store strategy, here are three tips that could help boost sales.  

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10 Applications for Virtual Store Simulations

Virtual store simulations are cool.  There's no getting around that. But how will you use them? Here are 10 ways virtual store simulations help you understand (& impact) shopper behavior on the path the purchase: 1. Create a new in-store concept (or 100s). In ShopperMX™, you can iterate an unlimited number of concepts in a realistic store simulation and narrow down new ideas more quickly.

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Want to increase basket size? Make it easier to find that first product

Do you think that if shoppers find what they’re looking for too quickly, they’ll just walk off without exploring the rest of your category? Think again.  

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Three Ways Virtual Store Simulations Save You Money on Concept Development

We know you’re always looking to save money as you identify the concepts that will drive sales in store. Here are three ways that virtual simulations can help:  

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Whitepaper: The Importance of Shelf Placement on the Path to Purchase

  What is the most important element driving shoppers to pick up an item in store? Is it shelf placement? Something else? A combination of factors? In this whitepaper, InContext Solutions reveals whether the power of eye-level placement is fact or fiction.  Click here to download the whitepaper on the importance of shelf placement on the path to purchase.

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Webinar: The Importance of Shelf Placement on the Path to Purchase

  Is shelf placement the single most important element driving shoppers to purchase one item over another? The consumer path to purchase presents many opportunities for manufacturers and retailers to influence shoppers and improve sales of their products, categories and stores. Knowing which factors are most important is paramount to success in the aisles of a retail environment.  Click here to watch our webinar on the importance of shelf placement on the path to purchase.

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Breaking boundaries on virtual store research and technology.

Our virtual store research experts and 3D technologists think about shoppers. A lot. They think about what people buy, why they buy it and how you can encourage them to buy more of it.

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