What Will V-Commerce Look Like?
Virtual reality for retail is here. On the B2B level, it is already changing the way manufacturers and retailers develop and execute in-store concepts. On the consumer-facing side, it's still in the early stages. But similar to the groundbreaking qualities of the first iPhone, it’s on pace to quickly transform the way we shop.Read More
OmniShopper '16 Gets Emotional with Gut vs. Data
OmniShopper 2016 kicked off at the Radisson Blu Chicago on Monday, and with it came opening keynotes summarizing how much has changed in the retail space since just last year. Cybrids? Templosion? These are just some of the phrases that came from opening MC's and "futurists" Erica Orange and Jared Weiner, of The Future Hunters. Yet the next speaker, Jessica Hendrix of Saatchi & Saatchi, was able to meld the importance of technology with the power of shopper emotions.Read More