Do You Still Rely on These 2 Outdated Approaches to In-Store Marketing?
Conveying a clear, thoughtful message to shoppers is becoming more important than ever for today’s brands and retailers. Because shoppers have so many options when it comes to buying—online, subscription services, big box stores, convenience channels—they can simply head elsewhere to find what they need if expectations aren’t met.Read More
In the Digital Age, What Does it Mean to be a Merchant?
Most of us can agree that the retail industry is in the middle of a huge transformation: stores are changing their footprints, consolidating, and scrambling to figure out how to keep up with the needs and wants of the modern shopper. They’re looking for ways to seamlessly marry e-commerce with in-store shopping in order to create a cohesive experience, and they’re seeking out the latest technologies that will help them stay ahead of trends.Read More